Originally Posted by mlt11:
“I'd expect BARB to use their normal 5,100 panel.
We know there were 550,000 orders for BTS as of approx 2 weeks ago. Let's say that figure is now approx 750,000.
If 25m homes in UK then the number of BARB panel homes with BTS should be:
(5,100/25m) * 750,000 = 153 homes with BT Sport.
Of course it won't be perfect but 5,100 is a very good sample (most opinion polls are only 1,000) so it shouldn't be far out.
If there "should be" 153 homes I would be surprised if it was out by more than 15% - ie if BARB didn't actually have between 130 and 176 BTS homes in their panel.”
“I'd expect BARB to use their normal 5,100 panel.
We know there were 550,000 orders for BTS as of approx 2 weeks ago. Let's say that figure is now approx 750,000.
If 25m homes in UK then the number of BARB panel homes with BTS should be:
(5,100/25m) * 750,000 = 153 homes with BT Sport.
Of course it won't be perfect but 5,100 is a very good sample (most opinion polls are only 1,000) so it shouldn't be far out.
If there "should be" 153 homes I would be surprised if it was out by more than 15% - ie if BARB didn't actually have between 130 and 176 BTS homes in their panel.”
Be interesting to see the reach figures from BARB. Surely, the majority of those who have signed up/paid would have watched at least three minutes out of curiosity?
So with the minimum 130 homes and say just one watching, we could be looking at a 663,000 reach.
Trouble is the FTA night would skew it all, as even I dipped in for a bit!!





