Regarding the decrease in reach for BT Sport, the novelty factor for the channels will definitely be at play here (as mlt11 says) but I also wonder if there's a novelty factor for the new PL season too.
People may be more likely to watch live football on the weekend of the new season as they are 'pumped' for a fresh start. This then tails off in the following weeks.
I haven't seen the reach figures for Sky Sports last week compared to the opening weekend, but I'd be interested to see if the reach is down for them as well - in which case my point would prove true.
People may be more likely to watch live football on the weekend of the new season as they are 'pumped' for a fresh start. This then tails off in the following weeks.
I haven't seen the reach figures for Sky Sports last week compared to the opening weekend, but I'd be interested to see if the reach is down for them as well - in which case my point would prove true.



