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BT Sports Channel (Part 2)
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channelsurfer
22-10-2013
And the question is nervous investors and major shareholders will not santion an all out bidding war if they feel its not going to give them a return.
mlt11
22-10-2013
Ratings update:

BT Sport 1:
w/e 18/08/13 - 1,911,000 (0:03)
w/e 25/08/13 - 1,740,000 (0:03)
w/e 01/09/13 - 1,625,000 (0:03)
w/e 08/09/13 - 1,401,000 (0:03)
w/e 15/09/13 - 2,037,000 (0:04)
w/e 22/09/13 - 1,657,000 (0:03)
w/e 29/09/13 - 1,914,000 (0:04)
w/e 06/10/13 - 1,877,000 (0:03)
w/e 13/10/13 - 1,370,000 (0:01)

BT Sport 2:
w/e 18/08/13 - 923,000 (0:01)
w/e 25/08/13 - 780,000 (0:01)
w/e 01/09/13 - 764,000 (0:01)
w/e 08/09/13 - 994,000 (0:01)
w/e 15/09/13 - 1,031,000 (0:01)
w/e 22/09/13 - 761,000 (0:01)
w/e 29/09/13 - 758,000 (0:01)
w/e 06/10/13 - 699,000 (0:00)
w/e 13/10/13 - 726,000 (0:01)

ESPN:
w/e 18/08/13 - 502,000 (0:00)
w/e 25/08/13 - 449,000 (0:00)
w/e 01/09/13 - 408,000 (0:01)
w/e 08/09/13 - 383,000 (0:00)
w/e 15/09/13 - 399,000 (0:01)
w/e 22/09/13 - 442,000 (0:00)
w/e 29/09/13 - 386,000 (0:00)
w/e 06/10/13 - 355,000 (0:00)
w/e 13/10/13 - 348,000 (0:00)

w/e 13/10/13 was the first week since the start of the season when BTS had both no PL (due to internationals) and also no Aviva Premiership (due to Heineken Cup). So no surprise that BTS1 reach and share were significantly down.
mlt11
22-10-2013
Short article in yesterday's Times re BT Sport ratings:

- Says audience for first 7 PL games on BTS was 9% lower than ESPN. This is a similar picture to the ratings posted on this thread - see post 2195 on page 88. (Post 2195 shows a slightly larger fall of 13% but figure in article may have been calculated slightly differently - eg they may be using actual match averages which we don't have access to. Post 2195 also only uses the average for the first 6 ESPN games as ESPN had a blank weekend).

- Also reports a couple of other specific ratings:

Clare Balding Show (10 October) - 8,000
Baker & Kelly (11 October) - 13,000

Article says this was the week when the channels were free to all Freeview and VM customers but I'm not 100% certain if it was free when the above 2 programmes were broadcast. Either way, the figures are obviously not very encouraging.
Rascar_Capac
22-10-2013
Quote:
“ The comparison with Sky isn't exactly the best - Sky were the first subscription sports player so were starting from a different place, and secondly BT may be new but they are the successors to a string of failed predecessors following pretty much the same strategy and with similar content and results.”

But the rights BT have now are equal to, or slightly better than, any predecessor such as Setanta or ESPN are they not? And crucially they certainly want to bid for more, and have the firepower to do so.

Also they have a telecoms/broadband infrastructure in place that the others didn't have.

If BT wins 2 more decent packages, say some Champions league plus some more rugby and/or cricket things could get more interesting. As others have said though a lot of rights are not due to come up for a few more years.
Boozyuzi
22-10-2013
Would the 9% drop in comparable ratings be explained by the lack of free multi room on Sky boxes ?
mlt11
22-10-2013
Originally Posted by Boozyuzi:
“Would the 9% drop in comparable ratings be explained by the lack of free multi room on Sky boxes ?”

That may be a factor but I think it would be a relatively small factor.

By far the biggest factor is the worse timeslot - that on its own would lead to a fall of far more than 9% - probably in the region of approx 30%.

The above is then offset to some degree by the wider availability of BTS - free with BT broadband etc.

Game quality will also be a factor going forward but it isn't really a factor in the figures yet - as the first 7 games on BTS aren't of significantly different quality to ESPN.
Radiomike
24-10-2013
This from today's Telegraph Market Report quoting one analyst's concerns as to BT's ability to make good its investment in its TV service and Sport channels. Interesting to note that only around 30% of BT Broadband subscribers have apparently so far taken up the free BT Sport offer.

http://www.telegraph.co.uk/finance/m...l-worries.html
tony321
24-10-2013
I'm surprised that BT has not added content like Boxing to their schedules especially the big PPV fights as a way of increasing numbers, maybe it was just the wrong time to add a new channel and people are making do with SKY and not bothering with the new BT channel ?
derek500
24-10-2013
Originally Posted by tony321:
“I'm surprised that BT has not added content like Boxing to their schedules especially the big PPV fights as a way of increasing numbers, maybe it was just the wrong time to add a new channel and people are making do with SKY and not bothering with the new BT channel ?”

....as it was the wrong time for Setanta and ESPN. There just doesn't seem to be great demand for additional pay sports channels.

You have the core PremPlus, Setanta, ESPN customers who sign up, and it appears they're about it.
1andrew1
24-10-2013
Originally Posted by derek500:
“....as it was the wrong time for Setanta and ESPN. There just doesn't seem to be great demand for additional pay sports channels.

You have the core PremPlus, Setanta, ESPN customers who sign up, and it appears they're about it.”

I don't think it's either the timing or the number of sports channels. It's about the content. If BT Sport had secured far better EPL packages (time slot and quantity of matches) then I'm sure it would become a must-subscribe channel for many existing Sky Sports customers. It simply hasn't reached the tipping point for football fans with its existing rights.
mlt11
24-10-2013
Originally Posted by Radiomike:
“This from today's Telegraph Market Report quoting one analyst's concerns as to BT's ability to make good its investment in its TV service and Sport channels. Interesting to note that only around 30% of BT Broadband subscribers have apparently so far taken up the free BT Sport offer.

http://www.telegraph.co.uk/finance/m...l-worries.html”

We'll have to wait for BT to report its Sept quarter numbers on 31 October but on the face of it it would seem quite surprising if anything like 30% of BT broadband subscribers have signed up for BT Sport.

BT announced they had reached 1m BT Sport sign-ups in the week before the first PL game and the PL (and other) ratings don't suggest very substantial growth since the start of the season.

30% of the 6m BT broadband subscribers would be 1.8m plus non BT broadband paying BT Sport subs would imply well over 2m total BT Sport sign-ups - ie well over double the number reported in the week before the first PL game.
derek500
24-10-2013
Originally Posted by mlt11:
“
BT announced they had reached 1m BT Sport sign-ups in the week before the first PL game and the PL (and other) ratings don't suggest very substantial growth since the start of the season.

30% of the 6m BT broadband subscribers would be 1.8m plus non BT broadband paying BT Sport subs would imply well over 2m total BT Sport sign-ups - ie well over double the number reported in the week before the first PL game.”

We can only assume that the initial surge was mainly those, who had a means to watch it on their TV, i.e. Sky and BT Vision.

The rest would be those watching on laptops and tablets who aren't counted by BARB (I don't suppose many connect to TVs and the chances of BARB picking them up with their small panel would be unlikely). BT did recently announce one million downloads of the app.
Bex.
25-10-2013
it's unlocked for the weekend on VM now
RobSmithS
25-10-2013
Was the expectation that all 3 channels would be unencrypted via Sky - BT Sport 1 seems to be the only one free from 6pm.

BT Sport 2 and ESPN are still encrypted. Perhaps this changes when the current programming blocks end at 7pm?
RobSmithS
25-10-2013
Originally Posted by RobSmithS:
“Was the expectation that all 3 channels would be unencrypted via Sky - BT Sport 1 seems to be the only one free from 6pm.

BT Sport 2 and ESPN are still encrypted. Perhaps this changes when the current programming blocks end at 7pm?”

Yes, that is what happened!
chrisr21
25-10-2013
Is it until Sunday night it's available free, or just tonight?
AJ990
26-10-2013
How long has the BT Sport logo in the bottom right corner changed from the potentially screen burning colour to a more standard and much better looking grey logo? I was looking through the thread and couldn't find any news about it. I know some people have complained on the forums about it so it seems they are listening!
Mark.
26-10-2013
Originally Posted by AJ990:
“How long has the BT Sport logo in the bottom right corner changed from the potentially screen burning colour to a more standard and much better looking grey logo? I was looking through the thread and couldn't find any news about it. I know some people have complained on the forums about it so it seems they are listening!”

Unfortunately, the logo you mention seems to only be applied to pre-recorded content. Live sport still has the solid black one.

And I have first-hand experience of it burning into a screen. A computer monitor, no less, which by design is better at coping with static images. Took a good few hours of flashing pixels to get rid of it.
clm2071
26-10-2013
watching a bit of this on the free weekend and nice to see Lovejoy is just as irritating on this as he is on everything else.
The Naitch
26-10-2013
Enjoyed the coverage of the SPFL last night, pity it was curtailed due to the floodlights packing in.

Not sure about the start to their Premier League coverage - I presume this sort of heavy promotion of video games is not normal?
PaulLFC
26-10-2013
Originally Posted by The Naitch:
“Enjoyed the coverage of the SPFL last night, pity it was curtailed due to the floodlights packing in.

Not sure about the start to their Premier League coverage - I presume this sort of heavy promotion of video games is not normal?”

No, usually they just have an hour and a quarter of studio build up before the match, but they've been promoting this segment all week so I assume it's a one off.
batdude_uk1
26-10-2013
Originally Posted by The Naitch:
“Enjoyed the coverage of the SPFL last night, pity it was curtailed due to the floodlights packing in.

Not sure about the start to their Premier League coverage - I presume this sort of heavy promotion of video games is not normal?”

It is interesting to see the two rivals supporting two rival games as well.

BT seems to be supporting the FIFA brand, whilst Sky seem to be supporting the FM brand, (they had Miles on a feature during Soccer AM earlier).

Sky v BT, and FM v FIFA, personally, I think Sky backed the winning team there!
RobSmithS
26-10-2013
Others will know much more about this than me but this free weekend (especialy Palace/Arsenal) has got BT Sport trending worldwide on twitter. Is that sort of significant?

I've looked in on it and the live studio stuff doesn't look like it is for me (like a cross between Going Live/Blue Peter/Saturday kitchen or suchlike and cheap cable sports shows from the past) and I couldn't care less about what they are talking about.

Also I don't like their on-screen logo! Plus the portfolio of live sport looks a bit desperate (although what they do have they broadcast with due diligence from what I've noticed).
steveh31
26-10-2013
Lol Michael Owen "I was lucky I didn't get much criticism in the book from the great man" that would be because you are so dull and boring there was nothing to say.
Neil_Harris
26-10-2013
It's not about content, it's not about time slots. It's about price.
People can just not afford £12/£15 extra a month in this economic climate.
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