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Rihanna - What Now (4th single: Unapologetic)


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Old 05-08-2013, 02:10
Jonesy88
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What Now was serviced to Australian media as the 4th single from Unapologetic, following on from: Diamonds, Stay and Right Now.

I hadn't heard the song for awhile, but I think it's rather good, I'd put it as the second best single of the album campaign behind Diamonds.

What's your thoughts? Would you like it to be the next UK release?
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Old 05-08-2013, 02:38
gpk
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i think the song itself isn't bad, but its there are better songs on the album. she really needs to film a video though, if she services another song to radio here in the uk. "right now" especially could have done better with some promotion and it was no worse than the david guetta track that was recently in the top 10 here.
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Old 05-08-2013, 07:04
little-monster
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I've given up again on this era to expect any more success and another video
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Old 05-08-2013, 07:04
Eric_Blob
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Well Right Now already had promotion in the form or radio play, which is more than enough for some songs.

I love What Now, it's one of my favourites from the album. I also really like Jump and Loveeeeeee Song.
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Old 05-08-2013, 08:01
paltonz
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I thought this era was finished already. It feels like they are skipping Right Now with no music video or any promotion and going right to What Now. Can't say that I'm surprised though because in her TTT era, they kinda released Talk That Talk and didn't really stuff with it. Instead, the label focussed more on Where Have You Been and it is now known as the third international single.
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Old 05-08-2013, 09:10
LandslideBrad
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What Now is my favourite from Unapologetic besides Diamonds so I'm happy but I just want the Pour It Up music video tbh.
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Old 05-08-2013, 10:16
O.Michel
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Not my favorite from the album, but I hope it's true that it's the next single. First of all, because 'RN' was a flop, while the era overall was a huge success overall and gave her two of her biggest hits ever, so it deserves to end on a positive note. Secondly, because another single, especially in August, means there will be no new album in November and that is GREAT!!

Besides, people obviously liked Rihanna's more mature material, so 'WN' can pick up where 'Stay' left off. IF it is promoted, that is. But I believe it may be. The laziness behind the release of 'RN' can be explained by the fact it was a contracted single and that the label would HAVE to release it anyway.
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Old 05-08-2013, 13:48
Sex
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why not jump
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Old 05-08-2013, 13:50
DominicMarc
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Oh thank God! I thought we were going to have another TTT disaster after she released Pour It Up as a limited release and then the catastrophe of Right Now. I am glad she has finally decided to choose a sensible song. She needs to realise the GP prefer the mature Rihanna and not the 2011 Guetta sound that she always relies on.
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Old 05-08-2013, 23:11
Holte139
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My favourite from the album is Get It Over With, I was a bit disappointed that she didn't perform it on her tour to be honest! I think What Now is a good choice for the next single though, it sounded great live and really showed off her vocal ability.
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Old 05-08-2013, 23:33
iseloid
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Besides, people obviously liked Rihanna's more mature material, so 'WN' can pick up where 'Stay' left off. IF it is promoted, that is. But I believe it may be. The laziness behind the release of 'RN' can be explained by the fact it was a contracted single and that the label would HAVE to release it anyway.
That explains a lot. Why did they even buy it though? It's naff imo.
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Old 06-08-2013, 00:07
David_Petersen
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Not my favorite from the album, but I hope it's true that it's the next single. First of all, because 'RN' was a flop, while the era overall was a huge success overall and gave her two of her biggest hits ever, so it deserves to end on a positive note. Secondly, because another single, especially in August, means there will be no new album in November and that is GREAT!!
Cheers was released in August, and Talk That Talk was released the following November. Sure, the song was released in early August, but still. There's plenty of time for her to release a new single and album. It's Rihanna, not La Roux or Gaga. :P
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Old 06-08-2013, 00:15
Eric_Blob
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^ Yeah, Cheers and We Found Love were both top 10 in the US at the same time lol.

Where Have You Been and it is now known as the third international single.
No it's not. It's just a few Rihanna fans who say that. However, Talk That Talk is officially the 3rd single from that album, Where Have You Been the 4th. Every source in the music industry will say that.
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Old 06-08-2013, 02:32
MrGaryy_
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Not since LOUD have her team handled her releases properly, it's very frustrating from a fan's point of view. Her most recent albums have had multiple songs begging for single treatment but failed to receive it and then the songs that are released internationally are either given zero promo or are not of a standard that accurately portray the album.

I do like What Now and am happy to see it released, even though I know it'll be luckily to be even given a single artwork. I do think that Nobodies Business, Loveeeeee Song or Jump would be more suitable releases. Or even Half of Me if they really wanted another ballad, not that the era needs one.
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Old 06-08-2013, 03:55
gpk
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Not since LOUD have her team handled her releases properly, it's very frustrating from a fan's point of view. Her most recent albums have had multiple songs begging for single treatment but failed to receive it and then the songs that are released internationally are either given zero promo or are not of a standard that accurately portray the album.

I do like What Now and am happy to see it released, even though I know it'll be luckily to be even given a single artwork. I do think that Nobodies Business, Loveeeeee Song or Jump would be more suitable releases. Or even Half of Me if they really wanted another ballad, not that the era needs one.
yeah, i think her single releases have been all over the place since then too and it is frustrating. i can only conclude that perhaps the label doesn't really care much about chart positions as long as the album sells moderately well with sales above 3 million or hopefully more and that she sells millions of digital tracks. what else could they possibly expect releasing albums and singles so frequently?

i was reading the other day that she sells a ridiculous amount of digital songs and singles from each album in the us. something like over 10 million songs from "loud", over 8 million tracks from "talk that talk" and over 7 million tracks already from "unapologetic". sure, it seems like a classic of diminishing returns, but with over 25 million tracks sold in under 3 years just in the us, i doubt the label are complaining too much.

i do agree though that the sheer amount of wasted material left on the albums is a waste on the whole and some singles haven't reached their potential through poor promotion.
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Old 06-08-2013, 10:41
O.Michel
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That explains a lot. Why did they even buy it though? It's naff imo.
They bought it just in case all other singles failed. I don't think the label predicted how huge 'Stay' was going to be, which is why they wanted a surefire hit as the second single and therefore they bought 'RN'. They were even intending to release it to radio in January iirc, but 'Stay' did really well in the UK, so they gave it a chance.
Cheers was released in August, and Talk That Talk was released the following November. Sure, the song was released in early August, but still. There's plenty of time for her to release a new single and album. It's Rihanna, not La Roux or Gaga. :P
'Cheers' was officially released in August, but it was getting airplay in the US since early July. 'WN' on the other hand is not getting any airplay yet, except for France and Australia. If it's the next single, then they'll probably officially submit it to US radio in early September. And if that's the strategy, I doubt they're going to release the next lead single 2 weeks later...But hey, it's Rihanna
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Old 06-08-2013, 12:21
Sunny B
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Not my favorite from the album, but I hope it's true that it's the next single. First of all, because 'RN' was a flop, while the era overall was a huge success overall and gave her two of her biggest hits ever, so it deserves to end on a positive note. Secondly, because another single, especially in August, means there will be no new album in November and that is GREAT!!

Besides, people obviously liked Rihanna's more mature material, so 'WN' can pick up where 'Stay' left off. IF it is promoted, that is. But I believe it may be. The laziness behind the release of 'RN' can be explained by the fact it was a contracted single and that the label would HAVE to release it anyway.
No it dosen't. "Cheers" got released in the UK in August/ September and we still got "We Found Love" with the album in November
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Old 07-08-2013, 20:35
SexiRokStarr
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What Now is in the top 20 on Australian iTunes and top 50 in France. It's also rising in other French speaking countries and New Zealand. They need to need to shoot an amazing video, some big promo performances (VMAs etc) and release it worldwide because it is the only thing that can save the album particularly in the UK. This week was the first week since like 2009 Rihanna hasn't had an albums in the UK chart. Then either remix Nobodies Buisness or release Jump in November and come back next November bigger than ever.
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Old 07-08-2013, 20:38
scratchy23
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No it dosen't. "Cheers" got released in the UK in August/ September and we still got "We Found Love" with the album in November
Yeah cos I remember We Found Love had just been released and was #1, and Cheers was still floating around the charts around about #20.
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Old 08-08-2013, 14:31
Lewnaticc
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The irony in the single title.
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Old 08-08-2013, 16:15
scratchy23
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The irony in the single title.
HAHAHAHA I love Rihanna but this is so true
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Old 08-08-2013, 16:46
tim18
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Why does she not do videos anymore?
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Old 08-08-2013, 20:22
SexiRokStarr
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Currently 18 on Australian iTunes in less than a week from airplay. She needs to shoot a video and release it worldwide so it can smash!
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Old 08-08-2013, 21:28
Zone_Out
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IDK how reliable MTV Italy is but "apparently" a new album is coming in Nov http://news.mtv.it/musica/rihanna-nu...novembre-2013/
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Old 08-08-2013, 22:22
gpk
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IDK how reliable MTV Italy is but "apparently" a new album is coming in Nov http://news.mtv.it/musica/rihanna-nu...novembre-2013/
it wouldn't surprise me, actually it wouldn't surprise anyone. hopefully, she will go back to making more videos with the next release and once the tour is out of the way.
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