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What is the difference between own label and branded products? |
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#1 |
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Forum Member
Join Date: Apr 2012
Posts: 3,945
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What is the difference between own label and branded products?
I find morrisons own label beef burgers much more authentic tasting than birdseye, I also find their saver lemon squash at 30p identical to robinsons lemon squash (the quality of the actual bottle is the only difference but that's superficial). I also bought a tin of mushy peas for 15p (2 portions inside) and I genuinely wouldn't bat an eyelid if I was served these in a chipper for 80p.
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#2 |
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Join Date: Mar 2006
Posts: 30,072
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For a start birdseye burgers aren't good anyway, so its not surprising own brand taste better.
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#3 |
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Join Date: Aug 2008
Location: Up North
Posts: 58,791
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Sometimes nothing. It could be the same product rebranded.
A lot of products are made in the same factory but each has a slightly different recipe. So maybe in the morning the factory puts in the recipe for Tesco Mushy Peas then in the afternoon change it to the one for ASDA. |
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#4 |
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Join Date: Apr 2007
Posts: 10,268
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Very little except own brand tinned stuff like baked beans may be a bit more 'watery' but some people like that.
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#5 |
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Join Date: Feb 2011
Location: Derby
Posts: 1,216
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The colour of the label and the price - and little else, I find. At least for the majority of products. Some will always (to me) be better branded than non, for instance mayonnaise has to be Hellmanns, but most things are virtually the same branded or not.
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#6 |
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Join Date: May 2005
Location: Here <-------------
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I think there is always a difference, but the question is if that is a difference you care about.
For example, I find that I can cope with most brands / own label baked beans, but Ketchup has to be Heinz. Tinned tomatoes are hugely different (and the cheapest ones are useless/tasteless/watery) but tomato puree seems to be much of a muchness, although I'm sure side-by-side you could tell |
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#7 |
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Join Date: May 2012
Posts: 21,738
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I remember a while back there was a problem at the Patak factory and they told people not to eat Patak Naan Bread and Asda own brand. Clearly made in the same factory.
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#8 |
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Join Date: Apr 2012
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I bought own label cream crackers today and I can't see why I'd ever opt for branded in future because they taste just like the jacobs crackers I used to always buy.
It's pretty much a case of price discrimination - the same product being sold for different prices. Just like shops do student discounts. |
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#9 |
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Join Date: Jun 2004
Location: Nr. Nuneaton, Warwickshire
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Quote:
I bought own label cream crackers today and I can't see why I'd ever opt for branded in future because they taste just like the jacobs crackers I used to always buy.
It's pretty much a case of price discrimination - the same product being sold for different prices. Just like shops do student discounts. I had to double check the packet to make sure
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#10 |
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Join Date: Jun 2005
Location: Ajde Nole
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OTOH, Co-Op cream crackers are disgusting in comparison to Jacob's.
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#11 |
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Join Date: Apr 2012
Posts: 3,945
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Sainsburys own label crackers cost me 40p and were the same as jacobs taste and texture wise.
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#12 |
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Join Date: Apr 2012
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Quote:
OTOH, Co-Op cream crackers are disgusting in comparison to Jacob's.
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#13 |
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Join Date: Jun 2005
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Quote:
How can cream crackers possibly be described as 'disgusting'?
![]() A flavour akin to burnt toast with a nasty texture. |
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#14 |
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Join Date: Nov 2006
Location: NW England
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Quote:
So maybe in the morning the factory puts in the recipe for Tesco Mushy Peas then in the afternoon change it to the one for ASDA.
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#15 |
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Join Date: May 2005
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I think the only "branded" goods I insist on buying are HP Sauce and Heinz tomato ketchup. No other sauces are the same. Otherwise just about everything is from supermarket own brands - a mix of their premium, standard or value ranges depending on the product unless one of the big name brands (such as Napolina Chopped Tomatoes or Branston bean) is on special offer and then I'll stock up.
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#16 |
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Join Date: May 2012
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Quote:
How can cream crackers possibly be described as 'disgusting'?
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#17 |
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Join Date: Nov 2006
Location: NW England
Posts: 6,792
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Krackawheat FTW
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#18 |
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Join Date: Jul 2008
Posts: 8,861
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Own brand cornflakes just dont taste the same as kelloggs
but everything else- fine, if not better than the branded stuff |
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#19 |
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Join Date: Nov 2006
Location: NW England
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I used to like the Kwik Save no frills corn flakes.
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#20 |
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Join Date: Apr 2010
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Although all the 'own brand' products are made by major brand manufacturers, each own label brand will have it's own specifications.
M&S usually have the best specs, I used to work for a national Manufacturer and we made own labels for all the major supermarkets. |
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#21 |
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Join Date: Oct 2010
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The only branded items I buy in favour of supermarket own are bread (Hovis), beans (Branston) and washing powder/fabric conditioner. I just find them so much better and for some reason own brand washing powders tend to form a clump in my machine and branded ones (including fabric conditioner) I find are just as good value for money as they do a great job by using less than the cheaper brands
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#22 |
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Join Date: Feb 2009
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I used to work for a supplier of fresh fruit to most of the major supermarkets. Fruit which was grown on the same farm, in the same section etc. used to go into the standard and value lines! The value lines would have slightly more misshapen fruits but it wasn't grown 'especially' for a value pack. Not sure if this is how other foods are packaged but I would say there's only a slight difference between them and its just a matter of personal preference.
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#23 |
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Join Date: Aug 2008
Location: Up North
Posts: 58,791
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There have been several programmes that have shown how food factories operate.
Apples for instance. They are picked and then stored in specailly environmneted (is that a word) warehouses until the are needed to be packaged. When they go through the machine the produce deemed the best is taken off to one line, others that are acceptable go to another line for value produce and produced deemed upacceptable is rejected and used for animal feed. |
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#24 |
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Join Date: Jun 2002
Location: Cambridge
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Depends on if you like it with the ingredients, maybe less sugar, more flavouring etc.
Just try them all and see what you think
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#25 |
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Join Date: Jul 2013
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I'm not even sure the same brands are being provided at the same quality to every supermarket.
If I was a producer of famous canned food brand "Product X" and a supermarket at the lower end of the market comes to me and asks if I can do a price deal, I might be inclined to say "Yes". And then supply them a watered down version. Most people will never know the difference because of most shopper's loyalty to a particular supermarket. |
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