[MeMeMeI]

Quote:

Million households register for BT Sport

Over one million households are expected to have freemium channel BT Sport available when the Premier League kicks off on Saturday lunchtime.

BT says the total includes both free and paying customers, although the majority are thought to be households that already receive BT Broadband, as opposed to defections from rival ISPs. “There is a mix of existing BT broadband customers – who have re-contracted their broadband for at least 12 months – and new broadband customers who have been attracted by BT Sport,” the company said.

But will it be enough to make it pay?

[MeMeMeI]

Quote:

BT's real goal in Premier League clash with Sky is a broadband victory

Is BT Sport emerging as a credible challenger to the might of Sky? Probably not, but the telecoms group claims its gambit is not about television anyway

http://www.theguardian.com/media/201...ague-tv-rights