Originally Posted by Dancc:
“For me not the best lineup they've had in terms of names but a good mix of characters definitely which should make for an entertaining series. Big names don't equal big ratings anyway if they are bores, it's about the long term picture. Look at the money they wasted on Pamela Anderson going in as a house guest during the civilian run, she was so uninteresting the numbers were actually lower than average during her stay.
So in a nutshell, I think they've done well. Nobody walks away impressed with the lineup but they can see where the drama and excitement that goes with any good series of Big Brother might come from. Job done.”
It's a poor line up dragged down significantly by two people who have no media profile at all in the UK - and two people that they didn't really need numbers wise at all.
It's a long standing issue with Celeb BB that they seem to forget it only runs 3 weeks but put almost as many people in it as a regular series - had they dropped these nobodies the overall perception of the line up would be so much better, even if it is "reality" top heavy. The magic of CBB is it used to feature people who wouldn't normally be filmed as themselves - nowadays it seems to be dominated by people famous for being filmed as themselves.
As for the big name issue - completely agree it's often not the big names who make a series but I would suspect it's the big names that can pull people into a series. I'm just not sure they have anyone to do that this year - perhaps Abz at a push maybe as he had that kind of role on Big Reunion.
In a way what Big Brother needs is this series to flop and for C5 to realise they'd be better off just extending the main summer series an extra 3 weeks, which would have only required them to have an extra couple of HMs. I guess 1.6m is the low end of that benchmark this year (that's not taking into account the cost of casting celeb BB - after all they'll have to replace the bottom of that barrel!).
2m probably should be the target for nightly shows - but I would say considering with BB on C5 we're usually talking about margins of 100,000 or so that for every 100,000 viewers an extended regular series would get less than a summer CBB they could probably make back in CBB in January due to it being more of a novelty when it airs once a year than twice in the space of five months.