Originally Posted by Drifter:
“I'll reserve judgement though (although wait, I kind of haven't) and see what happens. I suspect a big initial impact, but not much after that - but then ratings will be higher anyway due to being on earlier in the year, so I'm not sure how you can gauge it!”
“I'll reserve judgement though (although wait, I kind of haven't) and see what happens. I suspect a big initial impact, but not much after that - but then ratings will be higher anyway due to being on earlier in the year, so I'm not sure how you can gauge it!”
The shares will come into play when we compare winter's ratings with spring's/summer's.
Originally Posted by Andy23:
“Maybe people are finally tiring of The One Show and switching off. Surely every possible topic will have had a random celebrity reporting about it by now?
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“Maybe people are finally tiring of The One Show and switching off. Surely every possible topic will have had a random celebrity reporting about it by now?
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Originally Posted by Drifter:
“At the time I seem to remember it being a bit of a novelty that the BBC had a decent weekday rater at 7pm and for a long while after there would be comments about how well it rated on certain days etc...don't recall anything like that for The One Show for a long long time..”
“At the time I seem to remember it being a bit of a novelty that the BBC had a decent weekday rater at 7pm and for a long while after there would be comments about how well it rated on certain days etc...don't recall anything like that for The One Show for a long long time..”
Originally Posted by Chris1964:
“Anything between 3 and 4 million is going to be acceptable and I think its still getting that kind of figure.”
“Anything between 3 and 4 million is going to be acceptable and I think its still getting that kind of figure.”
The One Show is a pretty consistent rater and it therefore does not prompt much comment, except from people who hate it and want it to be cut back. There's no evidence of people tiring of it, now that ratings have recovered after the summer break. Come October it should be over 4m every night.
Here are the last two weeks' overnight ratings (all are 30-minute shows):
Mon 2nd: 3.95m (21.2%)
Tue 3rd: 3.82m (21.1%)
Wed 4th: 3.63m (20.0%)
Thu 5th: 3.70m (19.9%)
Fri 6th: 3.71m (19.8%)
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Mon 9th: 3.72m (19%)
Tue 10th: 4.91m (26%)
Wed 11th: 3.81m (20%) (not tape-checked, but will be about right)
Thu 12th: 3.77m (20%)
Fri 13th: 3.60m (18.8%)
That Tuesday rating of nearly 5m flew under the radar, didn't it? The One Show was fully networked until 19:25, at which point Alex said goodbye to Scottish viewers who were then treated to Sportscene's coverage of their World Cup qualifier. The 'including Scotland' boost (if any) was therefore very small, and so the major factor was facing only the last 10 minutes of an out-of-slot Emmerdale which averaged 5.70m (30.4%) excluding +1 for the full programme, 4 minutes of ads, and then the low-rating early build-up to the England match (the 19:15-19:30 portion of this was seen by just under 3.3m excluding +1.)
Sources: Screenwatch, ITV Media, DS, Broadcast, Mike TeeVee




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