Originally Posted by SamuelW:
“Writing off the elderly viewers is a big mistake to make. If Stepping Out is to become a hit, it needs to get a lot of the OAPs watching because dance is very popular with older viewers. So Pointless' popularity among older viewers will pose a threat to Stepping Out.”
“Writing off the elderly viewers is a big mistake to make. If Stepping Out is to become a hit, it needs to get a lot of the OAPs watching because dance is very popular with older viewers. So Pointless' popularity among older viewers will pose a threat to Stepping Out.”
Of course it does, but Pointless is hardly a beast in any demographic anyway. Like other primetime gameshows it rates well but it is not a massive show and can be dented by other shows. It's no more a threat than the lottery gameshows.
It'll be interesting to see how Stepping Out skews age-wise actually. Strictly obviously skews old, and DOI is a little younger but not much. Dance shows do therefore tend to be popular with an older audience, although this show will have all kinds of styles of dances including street, hip hop and Bollywood, not just ballroom, so it should skew younger than Strictly, but a fair way older than XF. A 16-34 skew of around 14-18% is my guess.




