It seems to have been a change of mind from when they announced the four replacement pros on June 1st.
I know that Kevin and Karen applied for Strictly together but there was only a place for a female pro. Then they chose Aljaz for Vincent over Kevin so either, he wasn't their number one choice, or, (perhaps most likely) they felt they needed to rebalance the line-up with a tall male and maybe wanted a ballroom specialist too. Perhaps they just wanted to find a place for Kevin, but since we know that he was ready and willing before, something must have changed.
If the rumoured female celeb line-up was outstanding, I'd be inclined to think they just had too many good ones to turn one away, but it doesn't look particularly stellar to me!
I think it's probably something mundane, like they think bigger/more = better. Hope that doesn't backfire. When they had 16 slebs it was too much......