Most of my female friends on Facebook have now either been nominated for or have actually done the 'no make-up selfie' thing. I've got mixed feelings about it personally.
On the one hand, it's great that it's earned £2 million and counting for Cancer Research UK in a matter of days. It's a valuable charity that does a lot of great work. And I also don't particularly mind the selfies themselves. After all, it's nice for people to get compliments from their friends, isn't it?
However, there does seem to be a sort of tacit guilt-tripping/peer-pressuring motive behind it. I'm uncomfortable with the whole 'nominating' thing, in that respect. I think if people want to do it, they should do it of their own volition. Instead, what's happening is that people do their own selfie and tag in a few of their friends and demand that all of them do one of their own in the space of 24 hours. Well what if they don't want to? Or what if they're a bit strapped for cash this month and so can't donate?
Like others in this thread, I've seen girls who've refused to upload a picture of themselves receive a fair few harsh and negative comments. They've been told to 'man up' and to just get on with it 'cos it's for charity.' I know that part of what charities do is pester power (though I know Cancer Research UK wasn't behind this originally, though they have got behind it now). But I just find it concerning that people are being somewhat hounded into this, even if they're personally uncomfortable with it. I felt the same way about NekNominate, though thankfully this doesn't have the depressing element of one-upmanship that that did.
So yeah, I'm fine with the donating part (obviously) and the selfie part. However I think that pestering and nominating others to do the same leaves a bit of a sour taste in the mouth. Doing that, IMO, makes the whole thing no more sophisticated than those irritating memes that go: 'Like if you think cancer is evil. Ignore if you think cancer is SUPER COOL!!'