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Matt Cardle where did it go wrong?


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Old 25-08-2013, 14:01
Cosya
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Listened to Matts new single with Mel C and its great. Prompted me to listen to few other of his songs and was surprised at how good they are.

In my opinion after hearing these songs Matt is way way better than Olly Murs so why is he not getting the success?
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Old 25-08-2013, 14:17
cris182
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He won. The winner is at a disadvantage because by the time they get to release the other losers have over saturated the market. And the new show is about to begin. They need to strike while they are in peoples mind. Same with the voice people.
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Old 25-08-2013, 14:22
soullover
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He didn't get the blanket press coverage that OM got (including permanent links to XF shows to promote himself)..and that's presumably because he has a mind of his own about the music he wants to release. Simon Cowell is not interested in anyone who is not totally submissive to his powers .
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Old 25-08-2013, 14:38
dory353
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It all started going downhill from the very first single release (after When We Collide). Run for Your Life was an extremely weak single choice especially when there were so many good songs on the album.
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Old 25-08-2013, 15:37
LilNikki1987
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I love Matt & Melanie's duet didn't mind Matt's cover of Many of Horror (When We Collide), I loved most of the songs on Letters but couldn't stand Run For Your Life. Really liked his second album The Fire. Looking forward to his new album

I'm a big fan of Melanie C and have all her albums- excited to hear she's thinking of recording a new album
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Old 25-08-2013, 16:02
Lucylocket88
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I think he has done quite well, without all the X Factor promotion and help from Simon Cowell since his second album. A number eight album on a smaller label, without all the promotion and help is excellent in my opinion. My respect goes out to him for getting his album to number eight, without all the promotion and help from Simon Cowell. At least he is doing it through hard work and not through the easy route.

Like I say though, he is not getting the big sucess like Olly Murs, Little Mix and One Direction, because they have the advantage of Simon Cowell and The X Factor show to help them out. Matt doesn't have this advantage.
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Old 25-08-2013, 16:58
Benllech
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Did it all go wrong? The lad seems happy that he is away from Simon's label and is doing what he always dreamed of, making music for a living. Big sales or chart success doesn't seem hugely important to him.
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Old 25-08-2013, 17:15
superseasquirt
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He has actually done a lot better than most people think. The press haven't helped as they love to perpetuate the male x-factor curse myth. He's been seriously misquoted on several occasions. The facts are-Letters went platinum, peaking at no.2. The Fire was released independently, with no major backing and no playlisting on Radio 1, Capital and Heart, and entered t6he charts at no. 8. Similarly, Loving You, has had no major backing or playlisting but has been in the top 10 singles all week, although it may well drop below 10 today as it was heavily frontloaded. Simon Cowell, for some reason seems to have taken as dislike to him, possibly because of the misquotes, so he hasn't had the support Olly Murs has had. I agree that Matt is way superior to Olly, and writes and produces his own songs. But things are looking good at the moment. He's just been announced to appear on the final of Miss World in Jakata, with a global audience of well over a billion so his time may yet be to come. Today's performance in Germany on their most watched show http://youtu.be/cWefOjYH7gc He looks very happy- lots of rumours that he's all loved up with Mel C.
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Old 25-08-2013, 17:21
Hassaan13
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It's not really about the chart position, in this case it would be about the sales. A #3 album with 80k sales is better than a #1 with 50k.

But, if Matt himself isn't happy with his position in the music industry (as he wasn't when he was with Syco), then sales won't mean anything to him, and I think they still don't as he is still making music for a living which he always wanted so I don't think the one thing he would be building up to is a #1 single or album but I think he would be elated if it happened now as he is doing it all by himself.

It's just a tag that comes with "the curse of the male winner", just because the previous ones have been dropped quickly by Syco and have supposedly faded into obscurity. Take Joe McElderry, yes he hasn't had Olly Murs type success but Syco failed to handle him well. The album was quite heavily autotuned, and they tried to turn him into someone like Mika, not to mention giving him cheesy pop songs and a cover for the main single - the album was simply not why people voted for him to win. That said, he seems to have found his niche with classical songs, but still singing pop songs, and is doing quite well for himself.

Matt may not be a big selling artist like Olly Murs, 1D or Little Mix but he has much more support on this forum than those three.
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Old 25-08-2013, 17:59
Fear of Fours
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I think he has done quite well, without all the X Factor promotion and help from Simon Cowell since his second album. A number eight album on a smaller label, without all the promotion and help is excellent in my opinion. My respect goes out to him for getting his album to number eight, without all the promotion and help from Simon Cowell. At least he is doing it through hard work and not through the easy route.

Like I say though, he is not getting the big sucess like Olly Murs, Little Mix and One Direction, because they have the advantage of Simon Cowell and The X Factor show to help them out. Matt doesn't have this advantage.

Did it all go wrong? The lad seems happy that he is away from Simon's label and is doing what he always dreamed of, making music for a living. Big sales or chart success doesn't seem hugely important to him.


But Matt Cardle did take the easy route. His music career wasnít exactly going places prior to The X-Factor. His appearance on the show was nothing more than a lazy springboard to get his name out there, he even bitched about the whole thing after heíd won. He knew what he was getting himself into when he went along and auditioned for the first time, especially since there's literally dozens of cautionary tales from other failed X-Factor singers out there that he no doubt read about or heard about. He's failed to keep the majority of his fan base from the show because heís an average pub singer like most of the other contestants. Does he really have the "X-factor"? Does Joe McElderry, Shayne Ward, Steve Brookstein, Leon Jackson, James Arthur, etc? Singers like those guys are a dime a dozen, completely bland and forgettable. Most of The X-Factor winners or other popular contestants would still be gigging in crappy working men's clubs and pubs around the UK had it not been for the show (some have probably gone back to doing that). They achieved their careers by doing nothing more than appearing on a television show with a built-in gullible audience. I'm sorry but some people just arenít meant to be successful, famous singers. These talent shows are saturating the music market with people who are more suited to bars in Blackpool and Butlins than the top 40 chart. Joe McElderry fans seem to brag about how he's doing well since The X-Factor when in reality he was given a career lifeline after he appeared on Popstar to Operastar, yet another dumb talent show that involves no true hard work or payment of dues. If Matt Cardle had any of the artistic integrity like he claims he has then he would never have gone on The X-Factor in the first place. He's achieved (some) success in the music industry because of a low-brow ITV show, donít forget that. No doubt he and Steve Brookstein will be appearing in the press to bitch about the show once the new series starts next month. It's about time these crappy talent shows were axed.
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Old 25-08-2013, 18:12
PJ1893
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It all started going downhill from the very first single release (after When We Collide). Run for Your Life was an extremely weak single choice especially when there were so many good songs on the album.
I think this is part of the reason too. Matt was popular during his time of the show. When We Collide was a good song choice (I still like his winner's single) and was extremely popular when it was released but unfortunately Run for Your Life just wasn't as strong. I think the initial interest was there, but the song just didn't deliver.
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Old 25-08-2013, 18:19
iseloid
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I think this is part of the reason too. Matt was popular during his time of the show. When We Collide was a good song choice (I still like his winner's single) and was extremely popular when it was released but unfortunately Run for Your Life just wasn't as strong. I think the initial interest was there, but the song just didn't deliver.
True.
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Old 25-08-2013, 18:47
superseasquirt
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It all started going downhill from the very first single release (after When We Collide). Run for Your Life was an extremely weak single choice especially when there were so many good songs on the album.
I totally agree with this. According to various interviews since, Starlight was his planned and preferred first single but the Syco machine came up with Run For Your Life at the last minute and he was forced/persuaded to release that, presumably because of the Gary Barlow connection with X-factor.
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Old 25-08-2013, 19:04
superseasquirt
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It's not really about the chart position, in this case it would be about the sales. A #3 album with 80k sales is better than a #1 with 50k.

True, Letters sold at least 300,000 and The Fire at least 80,000 and both continue to sell. He's possibly made more from The Fire by doing nearly everything himself and releasing independently than he did from Letters with Syco taking the lion's share.
Latest- Loving You charted at 14 just 3096 behind no. 10. I think that's fantastic considering the lack of airplay.
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Old 25-08-2013, 19:19
superseasquirt
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But Matt Cardle did take the easy route. His music career wasnít exactly going places prior to The X-Factor. His appearance on the show was nothing more than a lazy springboard to get his name out there, he even bitched about the whole thing after heíd won. He knew what he was getting himself into when he went along and auditioned for the first time, especially since there's literally dozens of cautionary tales from other failed X-Factor singers out there that he no doubt read about or heard about. He's failed to keep the majority of his fan base from the show because heís an average pub singer like most of the other contestants. Does he really have the "X-factor"? Does Joe McElderry, Shayne Ward, Steve Brookstein, Leon Jackson, James Arthur, etc? Singers like those guys are a dime a dozen, completely bland and forgettable. Most of The X-Factor winners or other popular contestants would still be gigging in crappy working men's clubs and pubs around the UK had it not been for the show (some have probably gone back to doing that). They achieved their careers by doing nothing more than appearing on a television show with a built-in gullible audience. I'm sorry but some people just arenít meant to be successful, famous singers. These talent shows are saturating the music market with people who are more suited to bars in Blackpool and Butlins than the top 40 chart. Joe McElderry fans seem to brag about how he's doing well since The X-Factor when in reality he was given a career lifeline after he appeared on Popstar to Operastar, yet another dumb talent show that involves no true hard work or payment of dues. If Matt Cardle had any of the artistic integrity like he claims he has then he would never have gone on The X-Factor in the first place. He's achieved (some) success in the music industry because of a low-brow ITV show, donít forget that. No doubt he and Steve Brookstein will be appearing in the press to bitch about the show once the new series starts next month. It's about time these crappy talent shows were axed.
I agree there are plenty of problems and issues with x-factor type shows and that his career wasn't going anywhere before the show but it wasn't an easy route. He had worked hard for years gigging with his bands and touting his self-produced CDs to record companies-all to no avail. I think it shows his determination and tenacity to stick with it and try any route possible. The easy route would have been to give up and get a 'proper job'. As it is, he is just finishing his third solo album so he's doing what he always wanted to do. Take a listen to his Seven Summers work, and to tracks from The Fire, you might just be pleasantly surprised.
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Old 25-08-2013, 19:45
soullover
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The fact is, the majority of successful chart artists out there are only average singers-they just got lucky. Very few have genuine musical talent these days -it's all about being a marketable product.

The XF gets the name known and gives a head start. Matt Cardle is a good singer but there's nothing to set the World alight..but then I can't think of any XF act with true ' X Factor qualities' tbh.
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Old 25-08-2013, 20:13
twingle
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It's not really about the chart position, in this case it would be about the sales. A #3 album with 80k sales is better than a #1 with 50k.

True, Letters sold at least 300,000 and The Fire at least 80,000 and both continue to sell. He's possibly made more from The Fire by doing nearly everything himself and releasing independently than he did from Letters with Syco taking the lion's share.
Latest- Loving You charted at 14 just 3096 behind no. 10. I think that's fantastic considering the lack of airplay.
I thought it was heavily played on radio 2? And they certainly had loads of promo for the single. I am really pleased for them BUT it is 2 fan bases that has got them there. I wonder where it would have placed without Mel's high profile and her fan base
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Old 25-08-2013, 20:37
moomin123
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I thought it was heavily played on radio 2? And they certainly had loads of promo for the single. I am really pleased for them BUT it is 2 fan bases that has got them there. I wonder where it would have placed without Mel's high profile and her fan base
It was heavily played on radio 2, but it's well known that radio 2 airplay alone does not have any significant bearing on the singles charts. Capital, Radio 1 and Heart are the important stations to do that. Of course Mel and her fanbase contributed to the success of the single - but it's a duet so it's difficult to know how a duet would have faired without one of the contributors to the duet. Compared to lots of artists out there their promotion has been pretty limited - but they've worked hard and made the most of what opportunities they've had. Following the reaction to the single on twitter and various forums - it's also clear that the single was reaching people outside both Mel and Matt's fanbase - and I really think if it had been given aiplay by the big three stations it would have hit the top ten easily.
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Old 25-08-2013, 20:42
gpk
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I thought it was heavily played on radio 2? And they certainly had loads of promo for the single. I am really pleased for them BUT it is 2 fan bases that has got them there. I wonder where it would have placed without Mel's high profile and her fan base
i honestly don't think mel's profile is particularly high at this time and her fan base havent been able to get her into the top 40 since 2007. personally, i think its more of a case of two singers that have struggled in terms of selling singles for a while now, coming together on a song that has exceeded expectations commercially mainly because the song is good.
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Old 25-08-2013, 20:46
KMKYWAP
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He auditioned for the X Factor.
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Old 25-08-2013, 22:19
GlassBalloon
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Matt's done everything right by doing everything wrong. It seemed from the minute he won X Factor singing Katy Perry in a pair of yellow trousers that he was embarrassed to be associated with the show. 'Credible Cardle' was a running joke that year. Run For Your Life was a horrible single choice and Matt mouthed off so much around that album campaign that it seemed like career suicide. He was always so desperate to be seen as indie and credible that it makes you wonder why he entered the show in the first place. But he did have a strong enough fanbase that kept him going when he seemingly got what he wanted, to be away from Syco and the show and that fanbase has and will keep him afloat, as well as publicity he gets by still banging on about The X Factor and how hard done by he is. It's really seemed like he was out to make himself come across unlikable half the time, I think he owes a lot to his fans that he sold 80k and not 8k, that and luck. Because his music is not that good.
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Old 26-08-2013, 08:15
Cosya
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I think he owes a lot to his fans that he sold 80k and not 8k, that and luck. Because his music is not that good.
Maybe but Murs music is utter shite but he gets more success, Hardly seems right
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Old 26-08-2013, 11:19
Hassaan13
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Maybe but Murs music is utter shite but he gets more success, Hardly seems right
I think he appeals to more people, probably because of the fact his performances on X Factor, and his music, is a lot more energetic.
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Old 26-08-2013, 12:15
GlassBalloon
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Maybe but Murs music is utter shite but he gets more success, Hardly seems right
I think he appeals to more people, probably because of the fact his performances on X Factor, and his music, is a lot more energetic.
Exactly. Matt Cardle has none of the appeal Olly Murs has. Olly's always come across as not taking himself too seriously and willing to please the masses and his music reflects that. Matt's always come across as mardy and desperate to be taken seriously and his music is as bland as you'd expect it to be.
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Old 26-08-2013, 14:47
Anika Hanson
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It was never right to begin with
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