Football legend, CBB legend and maker of legendary cups of tea- that's Big Ron.

The most misunderstood of men. With more Atkinsons in sport, social barriers would evaporate.

I fully intend marketing my modern brand of headscarves. I very much hope that Big Ron will endorse them. The Middle Eastern market is crucial, and he doubtless enjoys cult status there.

And let's not forget his sense of savoir faire here.

Another key quality with this sporting titan is his frankness.

He'll always call a spade a spade.

Big Ron emerges as a sort of modern day prophet there, sticking the boot into Keys long before it became politically fashionable to do so.