This is the thread where Katie will post her final pitch.
Digital Spy Apprentice: Katie's pitch.
Good evening everybody and welcome to Team Katie’s presentation. For this task, me and my team had to create a brand new weekly episodic magazine. The magazine which we developed is called Xtreme Weekly.
What is Xtreme Weekly?
Xtreme Weekly is an original, exciting and unique magazine which focuses on specific different extreme sports as the focal point of each issue. Xtreme Weekly describes and explains how each specific extreme activity is carried out; it will explain the benefits of participating in the activity and Xtreme Weekly will list multiple locations near the readers where they can participate in the designated weekly activity. Every week Xtreme Weekly will focus on a different extreme sport in order to introduce readers who are interested in extreme activities into even more activities. We believe that this will help secure readers interest’s in the magazines and help sustain the longevity of our magazine so that it doesn’t become boring over time.
The reason me and my team chose Xtreme Weekly was because we recognised that there was a gap in the market for a magazine which is based around Extreme Activities. We identified that people’s participating in extreme activities is a growing market because there has been a significant increase in demand for extreme activities in recent years. This allowed me and my team to identify that there would be an increase in demand for magazine subscriptions for extreme activity magazines and that more people would be interested in buying a magazine which gives them details on where they can complete these extreme activities.
Another reason why me and my team chose Xtreme Weekly is because we realised that there currently aren’t any major magazines which offer what our magazine does. After thoroughly researching the market we discovered that there is a lack of competition and a lack of magazine’s which offer information on how to play extreme activities and where the readers can participate in these extreme activities. This lack of competition shows that there are very little barriers to entry into the market and also that Xtreme Weekly is an original, unique and innovative concept because nothing currently exists within the market like it. We believe that creating a brand new magazine in a market where there is a demand for it but a lack of competition is the best way forward.
We also chose to select Extreme Sports and Activities as our magazine subject because we feel it has endless longevity. In recent years there has been a huge increase in the amount of different extreme activities and we believe that there are more than enough extreme activities which will sustain people’s interest and sustain the longevity of Xtreme Weekly. We believe that due to the fact there are hundreds of extreme activities currently available and more and more activities emerging over time that our magazine will be able to be relevant in today’s marketplace and the future’s marketplace.
Xtreme Weekly is an original, exciting and unique magazine which focuses on specific different extreme sports as the focal point of each issue. Xtreme Weekly describes and explains how each specific extreme activity is carried out; it will explain the benefits of participating in the activity and Xtreme Weekly will list multiple locations near the readers where they can participate in the designated weekly activity. Every week Xtreme Weekly will focus on a different extreme sport in order to introduce readers who are interested in extreme activities into even more activities. We believe that this will help secure readers interest’s in the magazines and help sustain the longevity of our magazine so that it doesn’t become boring over time.
The reason me and my team chose Xtreme Weekly was because we recognised that there was a gap in the market for a magazine which is based around Extreme Activities. We identified that people’s participating in extreme activities is a growing market because there has been a significant increase in demand for extreme activities in recent years. This allowed me and my team to identify that there would be an increase in demand for magazine subscriptions for extreme activity magazines and that more people would be interested in buying a magazine which gives them details on where they can complete these extreme activities.
Another reason why me and my team chose Xtreme Weekly is because we realised that there currently aren’t any major magazines which offer what our magazine does. After thoroughly researching the market we discovered that there is a lack of competition and a lack of magazine’s which offer information on how to play extreme activities and where the readers can participate in these extreme activities. This lack of competition shows that there are very little barriers to entry into the market and also that Xtreme Weekly is an original, unique and innovative concept because nothing currently exists within the market like it. We believe that creating a brand new magazine in a market where there is a demand for it but a lack of competition is the best way forward.
We also chose to select Extreme Sports and Activities as our magazine subject because we feel it has endless longevity. In recent years there has been a huge increase in the amount of different extreme activities and we believe that there are more than enough extreme activities which will sustain people’s interest and sustain the longevity of Xtreme Weekly. We believe that due to the fact there are hundreds of extreme activities currently available and more and more activities emerging over time that our magazine will be able to be relevant in today’s marketplace and the future’s marketplace.
Magazine Logo, Cover & Contents Page
To show what our magazine would look like, we developed an example cover which would be used for our first magazine issue which would primarily focus on abseiling. The magazine cover can be seen here…
http://s1287.photobucket.com/user/ka...tml?sort=3&o=2
We made the magazine cover bright coloured in order to make it stand out on the shelf and appear as eye catching to passers by. We believe that the bright colours make it stand out and will appeal to readers and encourage them to buy our magazine. We listed the key points on the front cover of the magazine in order to make the reader aware of what is inside the magazine in order to encourage them to buy the magazine.
Furthermore, we developed a logo for our official Xtreme Weekly website which can be seen here.
http://s1287.photobucket.com/user/ka...html?sort=3&o=1
We designed the logo with bright colours to ensure that it stood out and was eye catching so that readers will be drawn towards looking at our magazine and so that they will purchase it and as a result Xtreme Weekly will be successful and will be profitable for future years.
We also designed an example contents page which shows what an example magazine would include inside. This contents page shows the specific details of what is inside our magazine including the weekly ask the expert sections, a list of where you can participate in the activities locally, the best worldwide places to complete the extreme activities, photos of the activities and information on how the activities operate. This contents page can be accessed here:
http://s1287.photobucket.com/user/ka...tml?sort=3&o=0
To show what our magazine would look like, we developed an example cover which would be used for our first magazine issue which would primarily focus on abseiling. The magazine cover can be seen here…
http://s1287.photobucket.com/user/ka...tml?sort=3&o=2
We made the magazine cover bright coloured in order to make it stand out on the shelf and appear as eye catching to passers by. We believe that the bright colours make it stand out and will appeal to readers and encourage them to buy our magazine. We listed the key points on the front cover of the magazine in order to make the reader aware of what is inside the magazine in order to encourage them to buy the magazine.
Furthermore, we developed a logo for our official Xtreme Weekly website which can be seen here.
http://s1287.photobucket.com/user/ka...html?sort=3&o=1
We designed the logo with bright colours to ensure that it stood out and was eye catching so that readers will be drawn towards looking at our magazine and so that they will purchase it and as a result Xtreme Weekly will be successful and will be profitable for future years.
We also designed an example contents page which shows what an example magazine would include inside. This contents page shows the specific details of what is inside our magazine including the weekly ask the expert sections, a list of where you can participate in the activities locally, the best worldwide places to complete the extreme activities, photos of the activities and information on how the activities operate. This contents page can be accessed here:
http://s1287.photobucket.com/user/ka...tml?sort=3&o=0
Activities
When creating our magazine me and my team researched the market and came up with a list of proposed activities which our magazine would discuss. Each week our magazine’s main focus would be on a different extreme activity to help sustain reader’s interests. These activities include…
• BMX Biking
• Paragliding
• Abseiling
• Bungee Jumping
• Cave Diving
• Mountain Biking
• Deep Sea Diving
• Scuba Diving
• Paintballing
• Windsurfing
• Banana Boating
• White Water Rapids
• Motocross
• Kayaking
• Rock Climbing
We believe that due to there being hundreds of already existing extreme activities that our magazine won’t become stale over time because we can frequently rejuvenate the content our magazine will offer by each issue. We feel that readers will be interested in the fact our magazine will include several different extreme activities and it will also include the new extreme activities which will emerge in the future. We believe that introducing reader’s who enjoy extreme activities into new extreme activities they mightn’t have participated in whether it’s because they didn’t know it was offered in a location near them or whether they hadn’t heard of the activity before, the opportunity to read about activities in our magazine and go out and do them because they’ll be able to gain information from our magazine about how and where they can do each activity.
When creating our magazine me and my team researched the market and came up with a list of proposed activities which our magazine would discuss. Each week our magazine’s main focus would be on a different extreme activity to help sustain reader’s interests. These activities include…
• BMX Biking
• Paragliding
• Abseiling
• Bungee Jumping
• Cave Diving
• Mountain Biking
• Deep Sea Diving
• Scuba Diving
• Paintballing
• Windsurfing
• Banana Boating
• White Water Rapids
• Motocross
• Kayaking
• Rock Climbing
We believe that due to there being hundreds of already existing extreme activities that our magazine won’t become stale over time because we can frequently rejuvenate the content our magazine will offer by each issue. We feel that readers will be interested in the fact our magazine will include several different extreme activities and it will also include the new extreme activities which will emerge in the future. We believe that introducing reader’s who enjoy extreme activities into new extreme activities they mightn’t have participated in whether it’s because they didn’t know it was offered in a location near them or whether they hadn’t heard of the activity before, the opportunity to read about activities in our magazine and go out and do them because they’ll be able to gain information from our magazine about how and where they can do each activity.
Who is our target audience?
Xtreme Weekly’s primary target market would be teenagers and the 18-30 year old generation, however it wouldn’t be totally limited to this core audience. We believe that Xtreme Weekly would have a vast amount of readers of all different age ranges. The reason we chose to target primarily the teenagers and 18-30 year old market is because commonly they have the most interest in the extreme sports our magazines would talk about and give information on how to complete them.
Xtreme Weekly would have a big following and would be a successful magazine because it doesn’t exclude very many people from participating in the extreme activities which we offer. We believe that due to Xtreme Weekly having a large target audience and large amount of potential customers that many people will buy our magazine and as a result our magazine will be a long-term success due to its high sales volume which we believe it will be able to achieve. We fully believe that there will be a big market for our magazine as it concentrates on targeting a market that there is demand for but there is a lack of competition existing in the magazine marketplace.
Xtreme Weekly’s primary target market would be teenagers and the 18-30 year old generation, however it wouldn’t be totally limited to this core audience. We believe that Xtreme Weekly would have a vast amount of readers of all different age ranges. The reason we chose to target primarily the teenagers and 18-30 year old market is because commonly they have the most interest in the extreme sports our magazines would talk about and give information on how to complete them.
Xtreme Weekly would have a big following and would be a successful magazine because it doesn’t exclude very many people from participating in the extreme activities which we offer. We believe that due to Xtreme Weekly having a large target audience and large amount of potential customers that many people will buy our magazine and as a result our magazine will be a long-term success due to its high sales volume which we believe it will be able to achieve. We fully believe that there will be a big market for our magazine as it concentrates on targeting a market that there is demand for but there is a lack of competition existing in the magazine marketplace.
Suggested Weekly Issues
In order to show the longevity of our concept we developed the first five issues of Xtreme Weekly.
Issue 1 – the first issue would be based solely around Abseiling as an extreme activity. This copy would discuss how to abseil, discuss abseiling technique, give reader’s stories on their own abseiling experiences, discuss the health benefits of doing activities such as abseiling, discuss the social benefits of abseiling and it will give information on locations near the reader where they can abseil themselves.
Issue 2 – the second issue would be based around a completely different extreme activity for example, bungee jumping. The second magazine issue will describe and explain how to bungee jump, give readers stories by people who’ve done bungee jumping, contain images of extreme bungee jumping and give readers information on locations where they can do a bungee jump themselves.
Issue 3 – the third issue of Xtreme Weekly would concentrate on rock climbing. This copy would include a description and explanation of how to rock climb, discuss rock-climbing techniques and contain images of rock climbing, the most daring places to rock climb and a list of location’s near the reader where they can learn to rock climb.
Issue 4 – the fourth issue of our magazine will concentrate on BMX Biking. This issue will describe and explain how to work a BMX bike and a description and explanation of what BMX Racing consists of. This issue will include a list of the best places in the world to BMX in, locations near the reader where they can learn to do BMXing and where they can participate in BMX races. In addition to this, this particular issue of Xtreme Weekly will discuss the social benefits of participating in this activity, the health benefits of BMX biking and it will contain images of riders BMXing and our magazine will discuss BMX racing techniques.
Issue 5 – the fifth issue of Xtreme Weekly will concentrate primarily on scuba diving. It will include a description and explanation of how to scuba dive, where the best locations in the UK are for scuba diving and a list of locations where you can learn to scuba dive near you. In addition to this, Issue 5 of Xtreme Weekly will contain images of scuba divers and will include readers and experts discussing their previous scuba diving experiences as well as the benefits of learning to scuba dive such as, the experience of it, the social benefits and the benefits of participating in scuba diving as an activity for health reasons.
Further issues of Xtreme Weekly will concentrate on different activities each week such as paragliding, cave diving, mountain biking, deep sea diving, banana boating, white water rapids, paintballing, wind surfing, banana boating, kayaking, motocross and other existing extreme sports as well as a list of extreme activities which are likely to emerge in the future. We have identified that these sports and activities are all something which can be done in various different cities across the United Kingdom and we believe that creating a magazine which promotes these activities will be captivating and will interest various different readers and as a result they would purchase Xtreme Weekly.
The reason we have chosen to concentrate on a different specific extreme activity each week rather than just one particular activity continuously is to ensure the longevity of our magazine. If we offered the same thing week in week out then we believe readers would lose interest. As a result we feel advertising new activities each week and introducing readers who like to participate in extreme activities into other extreme sports and providing them with information on those particular activities is the best way forward. We firmly believe that our magazine has a diverse range of activities it can include and as a result it won’t become a stale magazine and readers will continue to be interested in Xtreme Weekly. We believe that Xtreme Weekly has longevity due to its originality – upon research we discovered that there’s nothing quite like this and that there’s an increasing demand for a magazine such as, Xtreme Weekly. Also we’ve identified that there is a gap in the market for our magazine due its lack of competition. We believe that this makes our concept unique and innovative and as a result we feel that Xtreme Weekly will survive for years to come and be profitable in the long run.
In order to show the longevity of our concept we developed the first five issues of Xtreme Weekly.
Issue 1 – the first issue would be based solely around Abseiling as an extreme activity. This copy would discuss how to abseil, discuss abseiling technique, give reader’s stories on their own abseiling experiences, discuss the health benefits of doing activities such as abseiling, discuss the social benefits of abseiling and it will give information on locations near the reader where they can abseil themselves.
Issue 2 – the second issue would be based around a completely different extreme activity for example, bungee jumping. The second magazine issue will describe and explain how to bungee jump, give readers stories by people who’ve done bungee jumping, contain images of extreme bungee jumping and give readers information on locations where they can do a bungee jump themselves.
Issue 3 – the third issue of Xtreme Weekly would concentrate on rock climbing. This copy would include a description and explanation of how to rock climb, discuss rock-climbing techniques and contain images of rock climbing, the most daring places to rock climb and a list of location’s near the reader where they can learn to rock climb.
Issue 4 – the fourth issue of our magazine will concentrate on BMX Biking. This issue will describe and explain how to work a BMX bike and a description and explanation of what BMX Racing consists of. This issue will include a list of the best places in the world to BMX in, locations near the reader where they can learn to do BMXing and where they can participate in BMX races. In addition to this, this particular issue of Xtreme Weekly will discuss the social benefits of participating in this activity, the health benefits of BMX biking and it will contain images of riders BMXing and our magazine will discuss BMX racing techniques.
Issue 5 – the fifth issue of Xtreme Weekly will concentrate primarily on scuba diving. It will include a description and explanation of how to scuba dive, where the best locations in the UK are for scuba diving and a list of locations where you can learn to scuba dive near you. In addition to this, Issue 5 of Xtreme Weekly will contain images of scuba divers and will include readers and experts discussing their previous scuba diving experiences as well as the benefits of learning to scuba dive such as, the experience of it, the social benefits and the benefits of participating in scuba diving as an activity for health reasons.
Further issues of Xtreme Weekly will concentrate on different activities each week such as paragliding, cave diving, mountain biking, deep sea diving, banana boating, white water rapids, paintballing, wind surfing, banana boating, kayaking, motocross and other existing extreme sports as well as a list of extreme activities which are likely to emerge in the future. We have identified that these sports and activities are all something which can be done in various different cities across the United Kingdom and we believe that creating a magazine which promotes these activities will be captivating and will interest various different readers and as a result they would purchase Xtreme Weekly.
The reason we have chosen to concentrate on a different specific extreme activity each week rather than just one particular activity continuously is to ensure the longevity of our magazine. If we offered the same thing week in week out then we believe readers would lose interest. As a result we feel advertising new activities each week and introducing readers who like to participate in extreme activities into other extreme sports and providing them with information on those particular activities is the best way forward. We firmly believe that our magazine has a diverse range of activities it can include and as a result it won’t become a stale magazine and readers will continue to be interested in Xtreme Weekly. We believe that Xtreme Weekly has longevity due to its originality – upon research we discovered that there’s nothing quite like this and that there’s an increasing demand for a magazine such as, Xtreme Weekly. Also we’ve identified that there is a gap in the market for our magazine due its lack of competition. We believe that this makes our concept unique and innovative and as a result we feel that Xtreme Weekly will survive for years to come and be profitable in the long run.
Pricing
In terms of pricing, we’ve chosen to sell our magazine at a retail price of £1.99 a copy and at £5.99 for monthly membership where each week the magazine will be delivered to customer’s doors. We identified that this is slightly cheaper than what many other magazines sell their magazine at and we feel that the high quality of our product justifies the £1.99 price tag. Our magazine will offer customers high quality imagery of each activity, information on where they can participate in the extreme activities themselves and give them an in-depth description and explanation of each activity by industry experts. We believe that giving discounts per monthly membership will help ensure reader’s will continue to buy the magazine and that our magazine will be profitable in the long term.
Other revenues
In addition to selling physical copies we plan to increase Xtreme Weekly’s profits by charging companies a fee to advertise their activities with us. In order for local companies to advertise their brand we would charge them a sum and as a result they’d gain more exposure through advertising directly to customers who are interested in the activity they offer. For example, companies who specialise in offering abseiling will be allowed to advertise their name in our abseiling magazine and we feel that they would be interested in advertising with us for a small fee as they will be advertising directly to their target audience. Additionally, these companies advertising with us will help improve the quality of our magazine as our magazine’s will be able to list near-by facilities where the reader’s can participate in the activities and as a result readers will be more likely to buy our magazine and our magazine will be more profitable.
Features
In Xtreme Weekly, there will be several key featurettes that will occur in each issue of our magazine. First, in the gear and equipment section of the magazine, there will be a "Weekly Top 5" listing the top 5 things our editors think people should have if they are going to do the given activity. From designer items to discount treasures, this section enables people to see what we think is good and worthy of their money.
There's also a weekly featurette by "editor" Carol Smith called Carol's Corner, in which she writes a bit about why each thing was picked and her experiences with each activity. It's a weekly staple that will garner a readership, similarly to letters from editors in other popular magazines.
Next, the "weekly special" is our version of a cover story. We created a fictional abseiler for the purpose of the mock table of contents, but Tomas is a specialist in the field who we would interview and do a photo editorial on. It makes the whole image of the magazine cleaner, as well as giving a touch of celebrity to the finished product. All in all, it's a great way to get immersed in the world of Xtreme Weekly.
Another immersive technique is our "photobooth" section, where readers can send in their pictures of our topics before the publication of the magazine on a weekly basis. It's a great way to share and connect with other lovers of the extreme, as well as a way to learn about their adventures.
Advertising
Our main marketing plan for Xtreme Weekly is to advertise the magazine through various local media sources. Xtreme Weekly will be advertised regularly through radio announcements on local radio stations with details on where the magazine can be purchased, its price and what the magazine consists of. Additionally Xtreme Weekly will be advertised in local newspapers and in shop windows where the magazine is sold.
Furthermore, we plan on launching a Twitter Page, Facebook Page, an app which offers details on future Xtreme Weekly magazines and creating a website. The information for these social media sources has been shown on the front cover of our magazine and we would advertise on social media about future issues of our magazine. The reason we have chose to use this source of advertising is due to the low cost and because we have identified more and more people are using social media so we believe advertising our magazine through social media is the best way forward to generate a buzz and generate interest for Xtreme Weekly.
In terms of pricing, we’ve chosen to sell our magazine at a retail price of £1.99 a copy and at £5.99 for monthly membership where each week the magazine will be delivered to customer’s doors. We identified that this is slightly cheaper than what many other magazines sell their magazine at and we feel that the high quality of our product justifies the £1.99 price tag. Our magazine will offer customers high quality imagery of each activity, information on where they can participate in the extreme activities themselves and give them an in-depth description and explanation of each activity by industry experts. We believe that giving discounts per monthly membership will help ensure reader’s will continue to buy the magazine and that our magazine will be profitable in the long term.
Other revenues
In addition to selling physical copies we plan to increase Xtreme Weekly’s profits by charging companies a fee to advertise their activities with us. In order for local companies to advertise their brand we would charge them a sum and as a result they’d gain more exposure through advertising directly to customers who are interested in the activity they offer. For example, companies who specialise in offering abseiling will be allowed to advertise their name in our abseiling magazine and we feel that they would be interested in advertising with us for a small fee as they will be advertising directly to their target audience. Additionally, these companies advertising with us will help improve the quality of our magazine as our magazine’s will be able to list near-by facilities where the reader’s can participate in the activities and as a result readers will be more likely to buy our magazine and our magazine will be more profitable.
Features
In Xtreme Weekly, there will be several key featurettes that will occur in each issue of our magazine. First, in the gear and equipment section of the magazine, there will be a "Weekly Top 5" listing the top 5 things our editors think people should have if they are going to do the given activity. From designer items to discount treasures, this section enables people to see what we think is good and worthy of their money.
There's also a weekly featurette by "editor" Carol Smith called Carol's Corner, in which she writes a bit about why each thing was picked and her experiences with each activity. It's a weekly staple that will garner a readership, similarly to letters from editors in other popular magazines.
Next, the "weekly special" is our version of a cover story. We created a fictional abseiler for the purpose of the mock table of contents, but Tomas is a specialist in the field who we would interview and do a photo editorial on. It makes the whole image of the magazine cleaner, as well as giving a touch of celebrity to the finished product. All in all, it's a great way to get immersed in the world of Xtreme Weekly.
Another immersive technique is our "photobooth" section, where readers can send in their pictures of our topics before the publication of the magazine on a weekly basis. It's a great way to share and connect with other lovers of the extreme, as well as a way to learn about their adventures.
Advertising
Our main marketing plan for Xtreme Weekly is to advertise the magazine through various local media sources. Xtreme Weekly will be advertised regularly through radio announcements on local radio stations with details on where the magazine can be purchased, its price and what the magazine consists of. Additionally Xtreme Weekly will be advertised in local newspapers and in shop windows where the magazine is sold.
Furthermore, we plan on launching a Twitter Page, Facebook Page, an app which offers details on future Xtreme Weekly magazines and creating a website. The information for these social media sources has been shown on the front cover of our magazine and we would advertise on social media about future issues of our magazine. The reason we have chose to use this source of advertising is due to the low cost and because we have identified more and more people are using social media so we believe advertising our magazine through social media is the best way forward to generate a buzz and generate interest for Xtreme Weekly.
To summarise...
Xtreme Weekly is an innovative and original brand new magazine. It focuses on a specific different extreme activity each week and explains how the activities work, where users can participate in the activities, information on the equipment needed to complete the activities, the most extreme places to complete the activities as well as photos and expert opinions on the activities. We firmly believe that Xtreme Weekly will be a long term success because there is nothing similar in the magazine marketplace to it yet extreme activities is a growing market so we believe creating a magazine based on it will be extremely successful. Due to the fact we have so little competition we feel it makes our concept viable to be successful, innovative, original and unique. We also believe that by changing the extreme activity which is discussed in each issue will help sustain the reader’s interest as the magazine won’t become stale because there are so many known and unknown extreme activities. We believe that there is an existing but growing market for readers who enjoy extreme activities and we feel that developing a brand new magazine catered towards them will result in our magazine becoming profitable, surviving and growing to become a market leader in the magazine industry.
Thank you for listening to the presentation and if you have any questions please feel free to ask them and I would be more than happy to answer.
Xtreme Weekly is an innovative and original brand new magazine. It focuses on a specific different extreme activity each week and explains how the activities work, where users can participate in the activities, information on the equipment needed to complete the activities, the most extreme places to complete the activities as well as photos and expert opinions on the activities. We firmly believe that Xtreme Weekly will be a long term success because there is nothing similar in the magazine marketplace to it yet extreme activities is a growing market so we believe creating a magazine based on it will be extremely successful. Due to the fact we have so little competition we feel it makes our concept viable to be successful, innovative, original and unique. We also believe that by changing the extreme activity which is discussed in each issue will help sustain the reader’s interest as the magazine won’t become stale because there are so many known and unknown extreme activities. We believe that there is an existing but growing market for readers who enjoy extreme activities and we feel that developing a brand new magazine catered towards them will result in our magazine becoming profitable, surviving and growing to become a market leader in the magazine industry.
Thank you for listening to the presentation and if you have any questions please feel free to ask them and I would be more than happy to answer.
Hi Katie
I just have a question about the longevity of the magazine. I understand that you're focussing on one sport for each issue, and you have fifteen sports listed. Assuming that there will be 52 issues per year, I question if extreme sports has enough potential to provide enough content for a high number of issues. Have you thought about this at all?
I just have a question about the longevity of the magazine. I understand that you're focussing on one sport for each issue, and you have fifteen sports listed. Assuming that there will be 52 issues per year, I question if extreme sports has enough potential to provide enough content for a high number of issues. Have you thought about this at all?
Originally Posted by george.millman:
“Hi Katie
I just have a question about the longevity of the magazine. I understand that you're focussing on one sport for each issue, and you have fifteen sports listed. Assuming that there will be 52 issues per year, I question if extreme sports has enough potential to provide enough content for a high number of issues. Have you thought about this at all?”
“Hi Katie
I just have a question about the longevity of the magazine. I understand that you're focussing on one sport for each issue, and you have fifteen sports listed. Assuming that there will be 52 issues per year, I question if extreme sports has enough potential to provide enough content for a high number of issues. Have you thought about this at all?”
Hey George thanks for the question as the pitch states these are only a few of the activities we'd offer there would be other things like rally driving, monster truck driving and racing, shooting, mountaineering, firebreathing, handgliding, paramotoring, parascending, gliding, airplane flying lessons, adventure racing, cavebiking, potholing, drag racing, dirtbiking, free running and kiteboarding amongest others as well as the one's I listed in my earlier presentation.
Also, as the pitch already says extreme activities is something which has rapidly increased in popularity in very recent months so we believe that in the next few months there will be even more extreme sports and activities so we will include those activities as the main topic of our magazine in future months.
Thank you for your question.
