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XF loses a million viewers, beaten by Strictly. Why have ratings dropped once again?


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Old 08-09-2013, 17:17
SamuelW
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For people who are unaware, XFactor's ratings fell yesterday to 7.9million viewers. This was about 1million lower than last week and also down from last year's ratings for the same episode. As well as that, it was beaten by a Strictly Come Dancing Preview show in an earlier slot.

The question is: even after the changes to the judging lineup, the new format of having double auditions, the lighter tone of this series, the heavy promotion it has got - why is XFactor losing viewers once again for the third year in a row?

Do you think it's the format which viewers arent liking? I personally believe the double audition format is utterly pointless and the Sunday episode last week was poor and boring. No unpredictability and just no point of having that stage of the competition. It's put people off watching it again this series.
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Old 08-09-2013, 17:22
hannah_337
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I'm someone who doesn't usually watch the X factor. this year I am. Things I'm noticing. I miss Simon and Cheryl as judges, Simon in particular. I find Nicole completely boring and superfluous. I don't really like Gary either.

Two shows every weekend to see the same acts perform? Don't like that.

The sob stories are hard to take after 10 years when we've heard it all before. It's boring. And above all, itv has about 20 minutes of adverts, whereas the BBC has none. It's a channel thing, rather than the programme, but as someone who works weekends, it matters.

I watch both strictly and x factor, but I will probably give up on x factor when it gets to the live shows.
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Old 08-09-2013, 17:22
ChloeBobbyLexi
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For people who are unaware, XFactor's ratings fell yesterday to 7.9million viewers. This was about 1million lower than last week and also down from last year's ratings for the same episode. As well as that, it was beaten by a Strictly Come Dancing Preview show in an earlier slot.

The question is: even after the changes to the judging lineup, the new format of having double auditions, the lighter tone of this series, the heavy promotion it has got - why is XFactor losing viewers once again for the third year in a row?

Do you think it's the format which viewers arent liking? I personally believe the double audition format is utterly pointless and the Sunday episode last week was poor and boring. No unpredictability and just no point of having that stage of the competition. It's put people off watching it again this series.
Surprised as i thought Sharon coming back and Tulisa leaving would get them back to the top of the ratings..
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Old 08-09-2013, 17:22
pingu58011
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I think it`s the double auditions, but the live shows get more viewers anyway, and it`s still very high ratings and one of the biggest on Itv!!!
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Old 08-09-2013, 17:29
jerefprdterra
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The programmes so far have been poorly edited in my opinion. Just a mish mash of the acts, and no mention of the acts that had progressed through at the end of last Sundays arena audition..Is it any wonder a lot of people lose interest.
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Old 08-09-2013, 17:34
Sun Tzu.
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X Factor only comes alive during the Live shows.
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Old 08-09-2013, 17:36
hannah_337
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X Factor only comes alive during the Live shows.
I haven't watched a live show in years. I probably won't this year, but I'm not ruling it out! For a 2 hour program, if you take out the adverts, the phone numbers, the pointless musical performances by pop stars, a 2 hour show turns into 40 minutes.
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Old 08-09-2013, 17:38
lfc90
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It on overlapped to mins didn't it ?
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Old 08-09-2013, 17:40
Bex.
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last night was boring and felt very rushed
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Old 08-09-2013, 17:47
C14E
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Must we get a weekly press release, Samuel? For someone that doesn't watch the show you're spending an alarming amount of time on this forum.

It's week two, a shorter show with 10 minutes of it overlapping with Strictly and a lead-in that barely scraped 2m... it was always going to be down. Yes, it's a bit more than might have been ideal but at least it's holding a lot steadier year on year than 2012 did and a slight increase next week could put it back on level pegging.
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Old 08-09-2013, 17:51
Rooftopcowboy
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I don't think its the new format or the new panel that are the issues, its the alarming lack of quality acts.

last nights show was like watching an old highlights reel, you can understand having 1 or 2 returning acts from previous years, but we had several in a row. And when an unmemorable girl group from 2006 are amongst the best acts to audition, you know the standard in 2013 is very low.

We've already seen the fat Scottish lass with bad tattoos & hair extensively in 2011, Kelly Rowland didn't want her, the public weren't all that fussed either...so what exactly are they hoping to get out of her this time round?

the way things are going I'm half expecting the likes of the McDonald Brothers, Journey South and Wagner to pop up for their 'second chance' they seem that desperate for acts.
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Old 08-09-2013, 17:54
LW09
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Its funny how you forget to mention that X Factor had a higher peak audience then SCD.
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Old 08-09-2013, 17:55
SamuelW
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Its funny how you forget to mention that X Factor had a higher peak audience then SCD.
It didn't. XFactor peaked with 9.1million [excluding+1/repeats] while Strictly by the same measure peaked with 9.4million [excluding+1/repeats]. Strictly of course had a worse slot than XF too, airing earlier in the evening when fewer viewers are available.
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Old 08-09-2013, 17:58
EddyEagal
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Did it really drop to 7 million? I thought it was 8 point something?
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Old 08-09-2013, 18:01
SamuelW
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Did it really drop to 7 million? I thought it was 8 point something?
7.9million according to digital spy: http://www.digitalspy.co.uk/tv/news/...n-bbc-one.html
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Old 08-09-2013, 18:03
LW09
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Did it really drop to 7 million? I thought it was 8 point something?
It was 8.3m with +1.
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Old 08-09-2013, 18:14
miss buzzybee
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Despite the tweaks to the format it is getting stale now. Same old, sob stories, blatantly set up parts, people who have auditioned 3 and 4 times (twice should be the max), the amount of 1D wannabes with style over talent and the thought, that all of it is just more money in the bank for SC.
Also as some have said seeing people singing twice at the weekend bit boring.
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Old 08-09-2013, 18:29
monxx
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The intro from last night's episode was annoying! Too much hype and then it felt rushed. The first girl that sang was awful but she got through hastily. Then it was followed by that guy who yodels (which was nothing special) then that guy with the computer. It made me forward all through out until Relley's.

It would have been so much better if it started on point right away. The beginning should always have an impact. Like last week, it started with Luke Friend. He had talent. Personally speaking, his audition captivated me to watch all through out. Last night's was different though. 2 rushed singers who got in then more airtime for that guy with the computer. It didn't inspire me to watch at all, it made it feel like it was more focused on the joke acts again.

It would have been different if it started with Relley then the Yodel and The Climb girl then some joke acts then the returning acts. And, how GARY reacted to the old guy with the computer was very off-putting. Starting a show like that would make viewers tune off. No wonder the Arenas got better ratings last week because it started with Sam Bailey, a great talent. It had an impact right away and made viewers want to see more.

I think the problem with THE ROOMS is that they give more airtime to those that are funny that those who are talented. All you'll see are those with talent having at least seconds of singing then yes-es from the judges. Then it will be followed by joke acts getting more airtime then more judges comments. I mean, yes that's entertaining but find the balance.
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Old 08-09-2013, 18:50
Barry_Clarke
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X Factor appeals to a different demographic
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Old 08-09-2013, 19:09
abrightyz
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maybe some find the two auditions redundant?
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Old 08-09-2013, 19:33
Hassaan13
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Last week: 8.8m (9.2m inc +1)

This week: 7.9m (8.3m inc +1).

It did NOT lose a million over a week. It usually always drops during the second weekend anyway.

The show that came on before it only got 2.2m viewers, as opposed to 3.5m last week. If it had a better lead-in, of say 4m, it would be doing better. It had Red or Black last year which was just scraping 3m.

Don't write it off yet. We're only in week 2. Plenty of more weeks to go. Here's hoping the ratings kick in when we get to bootcamp though, as I hear there's an exciting twist.

Still don't know why you spend so much time on this forum anyway, Samuel. We know you hate the show - you didn't have to comment on the ratings and put a negative spin on them.

8.3m is still very good for a show in it's tenth year. It's just not the ratings juggernaut it once was. Any other channel would die for those ratings for a talent show.
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Old 08-09-2013, 19:34
Hassaan13
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Its funny how you forget to mention that X Factor had a higher peak audience then SCD.
Some people choose not to include +1 as it's "not a fair comparison".
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Old 08-09-2013, 19:36
Hassaan13
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The good thing with having the acts on over a weekend, is that they aren't forgotten by the time we get to bootcamp.
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Old 08-09-2013, 19:40
DamienS
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Nobody watching a itv live anymore

I watched it, but was recording and fast forwarding through adverts
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Old 08-09-2013, 19:43
Hassaan13
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Nobody watching a itv live anymore

I watched it, but was recording and fast forwarding through adverts
That's just it. The overnight figures (that have been posted so far) aren't very impressive, but with people recording the show, watching on catch-up, the official figures could be much higher.
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