A standard exercise when hiring someone, or starting a new business, is to make a SWOT (Strengths, Weaknesses, Opportunities, and Threats).
It is difficult to do that in a forum of fans, but I take the risk of being excluded from this club.
X Factor may be a very stange exercise, take Johnny Ruffo
At the audition:
http://www.youtube.com/watch?v=jataSPhTZDs
Mel B: "There is no doubt that you look good … but you can’t sing."
but he made the final:
http://www.youtube.com/watch?v=925SGkyNZzU
http://www.youtube.com/watch?v=D9Yl3DhasmI
He actually ended 3d:
http://en.wikipedia.org/wiki/The_X_F...ralia_series_3)
I guess the public liked his appearance on TV, and even Mel B had to accept that.
His singles didn't do that well though:
http://en.wikipedia.org/wiki/Johnny_Ruffo
I tried to start a little SWOT for Nicky with my own perception:
Strong points
He CAN sing (even Gary Barlow admits that)
His voice has a very personal sound
He can remember the words of his songs
He has ambition and want to go "all the way"
He is a cute young man
His mum will protect him from wrong decisions for his future
He can build on his X-Factor reputation
He gets some experience with performing on stage through X Factor.
He will have some records on the market soon
YouTube certainly helps. (Searches on "X Factor" worldwide may make him pop-up)
He is breaking out of just being a singer of balads
He has a significant fan base.
Weak points
He must have some limitations (was "rubbish at school")
Talking Scots English is cute, but ..
He is focussed on singing to perfection, but still has to become more relaxed on stage
Short term view: Nicky wants his "album" as if it were some fetish thing to get in a rush, and what afterwards..?
Now he has to organize things on his own, without family & friends around him, even without motorbike (staying at some hotel in London?)
He cannot easily be contacted for inviting him for a gig.
On TV he is mainly known by viewers of UK cable TV (itv, stv)
Question marks
The financial picture: The McDonalds family has 4 kids to raise
What costs are covered by RCA (and eventually by X-Factor for the next two months).
Does the McDonalds family have a strategy? a plan? (The X Factor outcome may have been a dream, but in reality it may be something completely new for them)
Do they have their business plan? (That's that stupid thing banks ask at first when you want to get a loan for business)
Does the RCA have a plan and a commitment? Or is it still "Lets do a test and see"? Then drop him or put some money on the horse?
Limitations with Nicky's condition (heart)? Stress level. Need of rest & sleep? (My father had something similar and he needed having some sleep during the day)
Who will manage him on the long term (if his plans exceed the Lanarkshire counties)?
How would you approach if you had to manage Nicky?