From Attentional
Quote:
“The traditional autumn clash between two heavyweight formats, BBC1′s Strictly Come Dancing and ITV’s The X Factor, began in earnest this week. Strictly reached the elimination stage, with all 15 nerve-wracked celebrities performing for their chance to stay in the contest and, up against them, the final 12 performers were selected at judges houses on The X Factor. There was a slight overlap in the schedules on Saturday night, as Strictly ran from 6.20pm to 8.25pm, and The X Factor joined the fray at 8pm and ended at 9.48pm.
First blood seems to have gone to Strictly Come Dancing, which nearly matched last year’s performance at this stage (9.9m/43.5%), with a stellar 9.3m (42.1%). The audience peaked at 10.6m (46.3%) at 7.50pm. As might be expected, the audience for the ballroom-dance show skews to the older age demographics – 53.9% of the audience were over the age of 65 – but it still drew above-benchmark Shares for younger viewers too: a 24.6% Share of Adults 16-24 was well up on the slot benchmark figure of 19.5%.
X Factor also put in a performance that was just a fraction down on last year’s figures for the same stage of the contest: 8.5m (36.1%) watched the first stage of the judges’ houses this year, compared with 8.7m (37.7%) last year. The audience also peaked around 10m (43%) at 9.10pm. The Sunday night show, at 7.10pm didn’t build on this figure, however, garnering 8.4m (34.3%), in spite of the presence of guest judges that included Mary J. Blige, Robbie Williams and Olly Murs. Strictly’s Sunday-night show, at 7.20pm, drew 8.2m (33.2%), which was a slight increase on last year’s 8.2m (32.5%).
However, because of the younger skew to the audience of The X Factor, it attracts a lot more activity on social media. Looking at the Twitter results, the ITV show attracted more than 200,000 Tweets during the course of the transmission – more than 30.5 Tweets per thousand viewers (TPK). However, the Strictly Come Dancing Tweets Sat 4th October 2013 more venerable viewership of Strictly means there are fewer viewers in the demographics likely to be sending lots of Tweets during the show, strongly reflected in the TPK figure of justs 2.3. However, Strictly did score a higher positive sentiment with 27.3% against The X Factor’s 19.5% result.”