Originally Posted by Bushmills:
“Eastenders - 4.5m (20.6%)
Pointless - 3m
The Chase - 2.9m (3.2m inc +1)”
I have to say that this is the least surprising thing I have seen this week so far.
1) Why would you stop watching EM half way through?
2) The big one. EastEnders has had a year of 0% drama, It's had 3 years of badly written plot's and unlikeable characters alienating it's once loyal audience. So it's no surprise that the audience didn't feel the urge to abandon Emmerdale half way through.
This is how I see it. Next year EastEnders need a good, well written year. That's all it need's to do. It need to have good plots exciting, gritty and realistic. It need to be believable and most of all Character driven. With the correct direction set out by DTC it can easily do that.This however is not going to pull back 1m viewers in a year it would probably pull back 500k. But then it need's to be strong in 2015, 2016, 2017...................... Consistent all the way. The audience will trickle back, it's happening to the ITV soaps right now.
It's going to be a very long term think this rebuilding, it can be done but it's going to be hard. DTC looks to have hit the ground running and has all the hallmarks of a success waiting to happen BUT! If he like his last two predecessors fails as well then EE will be past the point of fixing. Some think it already is but it isn't it's just in one mighty mess.
But you can't defend that rating, not one bit. But it will be fixed by storyline's and character driven drama not the ever decreasing circles we have had for 3 years.
I know I'm boring you all now but one last comment on the writers. The EastEnders writers get loads of stick due to the poor episodes they churn out. This Is not down to them being poor writers it's down to the totally lack of storyline's they are being given to write! It's the storyliners that are at fault here. They need decent stories.
Ken