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The Ratings Thread (Part 53)


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Old 22-09-2013, 10:37
RobbieSykes123
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All these posts this morning and we haven't got any actual unaggregated ratings in yet...
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Old 22-09-2013, 10:38
Hassaan13
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The x factor was awful last night. I thought the whole show was like an episode of the xtra factor. If it had any decent competition, it would have really suffered.
I would have thought it had decent competition, in the form of "When Miranda Met Bruce".
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Old 22-09-2013, 10:47
sw2963
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Referring to a comment upthread. Brushstrokes was indeed on Fridays before Dynasty as I remember wanting it to finish pronto for my Carrington fix.

X Factor has no X factor. It seems hollow. I thought I would like the reversion to closed auditions but what's the point when they do the arena auditions too?

BBC have attempted to show new LE but this clearly hasn't worked. I like I Love my Country and I could see what they were attempting with The Puppet show. Otherwise Lottery gameshows, Casualty and MOTD. Big hopes for Atlantis and thank goodness for Strictly.

ITV have again attempted new formats such as Splash! but they seem to be reliant on older formats in either a celebrity format...why? Wouldn't it be cheaper/funnier with regular people? What would they do without Ant & Dec and Cowell?
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Old 22-09-2013, 10:47
yorkie100
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All these posts this morning and we haven't got any actual unaggregated ratings in yet...
Is this thread about actual ratings though?
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Old 22-09-2013, 10:49
wizzywick
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Referring to a comment upthread. Brushstrokes was indeed on Fridays before Dynasty as I remember wanting it to finish pronto for my Carrington fix.

X Factor has no X factor. It seems hollow. I thought I would like the reversion to closed auditions but what's the point when they do the arena auditions too?

BBC have attempted to show new LE but this clearly hasn't worked. I like I Love my Country and I could see what they were attempting with The Puppet show. Otherwise Lottery gameshows, Casualty and MOTD. Big hopes for Atlantis and thank goodness for Strictly.

ITV have again attempted new formats such as Splash! but they seem to be reliant on older formats in either a celebrity format...why? Wouldn't it be cheaper/funnier with regular people? What would they do without Ant & Dec and Cowell?
The original Brush Strokes was on Mondays at 8.30pm. On Fridays they showed repeats against Corrie a couple of years later.
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Old 22-09-2013, 10:53
sw2963
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The original Brush Strokes was on Mondays at 8.30pm. On Fridays they showed repeats against Corrie a couple of years later.
Yeah that's right! I wasn't a fan.
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Old 22-09-2013, 10:59
SamuelW
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BBC One had a 18.1pct share for yesterday which is about the same as last week. None of the BBC PR brigade have tweeted the Bruce Forsyth special rating either. So it may not have rated particularly well. That is actually worse news for XFactor if the Bruce Forsyth show rated low [i.e. 3-4million] as it means XF was down even against low rating competition.
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Old 22-09-2013, 10:59
mintbro
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Stricly must be the only show that hasn't been effected by the digital age
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Old 22-09-2013, 11:23
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Strictly is less likely to be affected to the era of fragmented televison viewing due to it presumably attracting older audiences?

In terms of profitability ITV must prefer X factor to strictly? 8m X Factor viewers would be far more lucrative to advertisers than say 10m strictly viewers surely?

Both shows ultimately do exceptionally well for their respective networks, the BBC not existing to make money from adverts is the only FTA network that can truly cater for advertiser unfriendly democratics. That is why their sunday CF and AR stable is so valuable it caters for an audience that commercial networks aren't overly interested in
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Old 22-09-2013, 11:29
C14E
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It is over in terms of Xf beating Scd this year. Won't happen, there's no signs of upward trajectory. Xf is remaining static between 8-9million against fairly average competition on Saturdays so far. It's not going to do much better when it starts facing much tougher competition in the form of Scd and Atlantis. This is Strictlys year once again.
I'm not sure that anyone was speculating that it would beat Strictly. That was never really on the cards for this year where the aim was to steady the ship. And even that still isn't fully achieved - they still need to get to the end of the series without shedding viewers.

they should ban performances on youtube and ban repeats and don't offer it on a catch up service just maybe then ratings will improve.
Except ITV aren't in that business - they want to make money and the repeats perform very well for them at no cost. If it were all about PR and total viewers then they could just target old people.

But ITV aren't going to do any of that because they want the money.

ITV have again attempted new formats such as Splash! but they seem to be reliant on older formats in either a celebrity format...why? Wouldn't it be cheaper/funnier with regular people? What would they do without Ant & Dec and Cowell?
They'd probably be in as much of a mess as BBC entertainment, maybe clinging on to Pop Idol or Popstars and splashing huge money on The Voice.

But fortunately, ITV do have A&D and Cowell... because they signed them and backed them and maintained a strong relationship with both. So good work ITV.
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Old 22-09-2013, 11:33
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I agree, XF will not be beating Strictly this year. Not that I think it ever stood a chance of doing so to be honest, last year Strictly was getting 10m+ overnights which XF won't be matching. Having said that, I'm sure ITV will cope with overnights of 8-9million every week once again given how things could have gone this year. There won't be much of a ratings war, but if XF still does well then ITV should be happy.

I'll be really interested to see how Atlantis does though, as that has the potential to either dent or boost XF slightly depending on which way it goes. It really should launch well though. Back in 2008 Merlin launched at 6.65m out of a weaker SCD lead-in than the one Atlantis will get and against a stronger XF than the one Atlantis will face, so surely they'll be hoping to match, if not beat that audience next weekend.
Atlantis being pretty much a clone of Merlin could really work against it, as well as the story not being as familiar as King Arthur/Merlin to the general public. Whether that would boost X Factor pretty much depends on The X Factor itself - is it a show people will come back too or is it like EastEnders (and for me Big Brother) and people watching for the first time in ages realise why they stopped watching and find something else to do.

Doubled edged sword for ITV too - they don't really want Atlantis to flop because it woud inevitably be moved to 6pm if it did, pushing Strictly later. That explains why Sam keeps saying it's awful.

BBC One had a 18.1pct share for yesterday which is about the same as last week. None of the BBC PR brigade have tweeted the Bruce Forsyth special rating either. So it may not have rated particularly well. That is actually worse news for XFactor if the Bruce Forsyth show rated low [i.e. 3-4million] as it means XF was down even against low rating competition.
Ever thought of a career in politics - you talk enough bull! Love how you spin a (potential) sub-4m rating for Brucie into being a bad night for X Factor.
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Old 22-09-2013, 11:34
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BBC One had a 18.1pct share for yesterday which is about the same as last week. None of the BBC PR brigade have tweeted the Bruce Forsyth special rating either. So it may not have rated particularly well. That is actually worse news for XFactor if the Bruce Forsyth show rated low [i.e. 3-4million] as it means XF was down even against low rating competition.
Only if you're stuck with the mentality of "if someone isn't watching channel Y then they must be watching channel Z". Clearly, most people do neither.
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Old 22-09-2013, 11:40
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Still no more ratings and DS not updated since Thursday.
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Old 22-09-2013, 11:41
Hassaan13
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Still no more ratings and DS not updated since Thursday.
Long gone are the days where they would have their ratings article up by 10am.
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Old 22-09-2013, 11:49
davey_wavey
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Still very good for X Factor. Last night's episode wasn't very good though and I wonder how many other people feel the same and won't watch tonight.
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Old 22-09-2013, 11:50
D.M.N.
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Still no more ratings and DS not updated since Thursday.
DS updated yesterday.
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Old 22-09-2013, 11:50
yorkie100
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Strictly is less likely to be affected to the era of fragmented televison viewing due to it presumably attracting older audiences?
Not this older audience thing again. A lot of my family and friends have elderly relatives and they are not all alike. All of them have Freeview/Sky and operate them perfectly adequately thank you. Neither do they stick to one channel all day. They are just as diverse as any other demographic. Of course they like different things and prefer some channels but so what - some of them even watch XF.
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Old 22-09-2013, 11:57
Hassaan13
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Still very good for X Factor. Last night's episode wasn't very good though and I wonder how many other people feel the same and won't watch tonight.
People say that every week though. The Sunday show is bound to be up unless people forget it's on. I don't think it'll be the highest Sunday rating of the auditions though.
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Old 22-09-2013, 11:59
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4.8% share for Five yesterday, beating BBC Two by 0.3 share points. Strongest Saturday in months. We can safely assume The Great Escape and Hang 'Em High rated well for the channel.

Not often Saturday is comfortably Five's strongest day of the week.
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Old 22-09-2013, 12:01
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It's a myth that ITV don't want older audiences: they can sell advertising in old-skewing dramas on the basis of ABC1 Adults. Retired people retain the socio-economic status they had when they worked. Of course if shows skew very old AND downmarket and are not cheap (said to be the downfall of Heartbeat for instance) then they're not commercially attractive.
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Old 22-09-2013, 12:15
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Can I ask what ABC1 refers to? I see it mentioned regularly but didn't want to ask for fear of being labelled as thick!
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Old 22-09-2013, 12:20
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Can I ask what ABC1 refers to? I see it mentioned regularly but didn't want to ask for fear of being labelled as thick!
http://www.abc1demographic.co.uk/
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Old 22-09-2013, 12:21
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It's a social demographic - based on people's income and spending power. Used across all sorts of industries - not just TV ratings. There's six categories:

A
B
C1
C2
D
E

They're usually grouped into ABC1 and C2DE.

Obviously, for some advertisers - think luxury watches or expensive cars - they're very interested in programmes that reach a lot of the former. So that's how some channels sell ad slots in some of their shows.

(The above link naturally a lot more useful than my explanation!)
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Old 22-09-2013, 12:21
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It's a myth that ITV don't want older audiences: they can sell advertising in old-skewing dramas on the basis of ABC1 Adults. Retired people retain the socio-economic status they had when they worked. Of course if shows skew very old AND downmarket and are not cheap (said to be the downfall of Heartbeat for instance) then they're not commercially attractive.
But they don't want older audiences (55+). They want ABC1 audiences - ideally a young ABC1 audience. But if that audience happens to be old, provided it is still ABC1, then they'll gladly take it. Ultimately they'll get a higher rate selling ABC1's if those ABC1's are both young and upmarket.

There's never really an occasion where they want to reach the 55+ demographic (not because they're ageist but just because they've got so many of them already!). Only if they're ABC1.

Of course, what ITV have realised is that such a combination of upmarket and young rarely happens for them, particularly not for drama. And after their failed experiments in 2007/2008 (The Palace, Rock Rivals) they're just happy to have a good ABC1 audience, regardless of age!

But it does mean entertainment and sport really has to reach those 16-34's or else ITV1 becomes irrelevant to that audience, which is the most lucrative of all.
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Old 22-09-2013, 12:22
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Can I ask what ABC1 refers to? I see it mentioned regularly but didn't want to ask for fear of being labelled as thick!
Basically abc1s are upmarket, rich, clever people. These people are more likely to watch challenging programs which require thought and concentration compared to the average viewer. Due to how rich and intelligent ABC1 people are on the whole, advertising companies like it if a program has many of these viewers because those viewers more likely to buy expensive products such as cars and luxurious items. BBC One and Two have many programs which are popular with this socio-economic section of society, while it's often stated that Itv is more for the working classes historically.
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