Simon cowell has stifled the creativity at Itv. Because XFactor airs in the plum 8pm slot, all other entertainment shows on Saturdays in the autumn have to be aired either before it up against Strictly or after it when it's too late to get a big audience. Either way, new shows on Saturday nights in the Autumn are just not given a chance of succeeding due to Simon Cowell's show using up all the best slots. In isolation, XFactor and BGT ratings might look big, but Cowell's influence on Itv has progressed the channel's decline because theyre way too reliant on him and dont give other shows a chance to thrive. There are 60million+ people in the population, 9million watch XF/BGT, the same 9million every week for many hours of the year. That means 51m+ are being ignored by the public and due to this, Itv's weekly reach has been declining hugely - only 67pct latest week on BARB where as two years ago it was 77pct. The Cowell overload has let to this major weekly reach decline and impacted on other shows. Cowell is also a liar and a cheat, not someone you'd want to trust. Just ask Andrew Silverman.