Originally Posted by Stube:
“History doesn't dictate the future though. So many British artists are succeeding in America post-Adele and due to the internet. It's not like how it used to be. Look at the Billboard Hot 100 for example, a lot of the artists are either British or Australian.
Zack said it perfectly, look at Jay Sean and Estelle. Flopped majorly in the UK, found people who believed in them in the US and found success. Obviously it's not as easy as I've just made it sound, but it's ridiculous for someone with the "reputation" of Alex to bother with the UK.
The UK is hugely unforgiving. She could record and release her own 'We Found Love' and Radio 1 and Capital probably wouldn't touch it. Everyone knows US success more or less guarantees some sort of interest from the UK music industry - far more than Alex has at the moment.
Alex has the personality, the image and the talent for the US. She doesn't fit the UK market at all. In the US, there are so many opportunities. She could devote herself heavily to the R&B/Hip-Hop market - okay maybe she wouldn't be smashing the BBH100 but she could gain a loyal following. I thought that's what she was leading up to last year. Sadly, she didn't realise her potential.”
Well said. What she was doing in 2013 was definitely leading somewhere, but I think things hit a snag hence why she has gone for The Bodyguard. I suspect the label deal she had in the US fell through and KWL haven't gone through the process of finding a new one yet.
At least she has made the links, i.e. last year she was spotted filming with a Hot97 DJ (one of NY's biggest stations) and met with Oprah, and also Kendrick Lamar and others at SummerJam, so they know her face and that's a good start.
She also attended US media events last year including a red carpet movie premiere for Ride Along, HennessyxNas which Beyoncé and Jay-Z also attended, and of course she made her performance debut in the US at the Apollo NY alongside Chaka Khan, Mary J Blige etc. and Sarah Jessica Parker was also in attendance. All these little things help as it gets her name known a bit more, so that when she comes to launch, her name and face will ring bells, which is exactly what she needs.
She also did record her US debut album last year. Whether it will be released is a different story, but it would be a huge shame given it had productions from Rico Love (All Night Long + Beyoncé, Fergie, Diddy), Vinylz (Jay-Z), Allen Ritter (Drake), Jerry Wonda (Whitney, Miguel, Shakira), Dre & Vidal (Mariah, Usher, Ciara) and also some of the material from the scrapped 2nd album, so it sounds like a great album should it see the light of day.