And as for the music, I don't even care about the budget at this point, I just want to hear something decent from her. It has been over 2 years since we last heard anything proper from her.

I mean this music video (and song) was done on a small budget. Admittedly it's not amazing, but it shows what can be done on the cheap and it looks decent in my view.

http://www.youtube.com/watch?v=QQwSDsxbee4

But I'd rather she went after a major label as soon as possible. Investing yourself is just too risky if it fails plus debts can mount up especially if the cash flow runs low during the release.

At least if you're signed to a label, they will pick up the debt/losses if the project doesn't work out and they have access to far more resources.

Alex needs to come up with a proper business case to present, draw up plans of producers she wants to work with, have some demos ready to present and maybe some concept ideas for the release and go to labels with KWL to try and secure a deal. Look at Leona, she took action and is now signed to a Universal label (not a Sony one with all their money problems) and she's now doing the record that she always wanted to do.

I feel like if AB doesn't act soon, her chance at a music career will be gone, and stage acting will be her only option and there is just so much competition in that lane, frankly Alex doesn't stand out compared to those who have been doing it longer than her.

In singing she really shines and can show off her talents in various ways. I don't think it works with her as an actress.

Well for the last few months, alot of her focus & work has been directed to the BG so other than that I didn't really feel there was much info to gain IMO. This TV appreance that is coming up was only revealed very recently so maybe she didn't have the green light to mention it yet? Now it has been confirmed, I guess she will mention on as it gets closer to the time.

Now the BG is done, hopefully there will be a drip feed of info to come when news/updates etc are available to keep things ticking over. I personally agree with you that I don't think anything will happen of significance for the rest of 2014 apart from some appearances.

LOL at the Tweam comment, I did chuckle I must admit.

Perhaps, but I think it's a poor excuse. I mean just look at her official website. The last update was on April 16th. Says it all.

If she is serious about a music career she needs to get a label asap. They have the resources to manage her online presence and help fans feel more engaged.

I don't care about waiting until 2015 if it means she comes back with a new label and high quality music a la Overcome. Another HOH or the EPs she has been putting out would end any chance of a career for quite a while.

You raise some valid points but I supose time shall reveal what direction she goes in. IMO, I think music is her preference but as mentioned so many times, this the harsh world of the entertainment industry so I guess she sees it in a fashion where you have to diversify your portfolio if the ideal path isn't producing fruit.

The BG was a fantastic experience for her on the face of it and it was lovely to see her so happy. For this reason, that is why I'm not ruling out her doing the BG tour for a period if it became a possibility. I think she is obviously finding it very hard to get a deal to kick on with the music and I'm under the assumption she is unsigned until I see official press release.

Leona's case shows it can be done but unfortunately one person's opportunity doesn't always mean it will to everyone. Who knows, hopefully something with regards to her music will kick on

Part in bold - 100% agree, the lack of resources to have a dedicated team is the consequence of no label & the percieved lack of balance is the result of this. Not to mention the contacts that can potentially aid her relationship with key places in TV & radio etc.

Fingers crossed those working with her are trying their upmost to source a record deal to help kickstart the music. It's not a easy task, but I hoping they keep plugging away

Well I wish I could tell her myself to try all avenues to get a label. I wonder if she has had the conversation with KWL. Surely Kevin and Jojo's connections must be able to at least get her a meeting at a label. I'm not buying that she has failed everywhere to get a label.

She's still young and a very marketable artist, I honestly don't see many barriers. She's in a better position than most with a deal at KWL, plus her previous record sales of 4 million.

The Bodyguard is good, but she needs to know that this avenue is highly saturated, and put frankly she doesn't stand out in the way that she does in the music industry. I'm just worried that she might land another role after that, but the roles will soon dry up, especially if she goes out of fashion.

I suspect she was offered the BG because at the moment she is still relatively well known, all thanks to her music career. Once that wears off, which it is doing rapidly, she won't get offered roles and she will find it hard to continue with acting and also to return to music. At that point her career will be over, and I see that happening very quickly if she doesn't take some immediate action.

I really think she should relocate back to the USA while she still has the resources, to work on music as an artist and to find a label.

Part in bold - thats the question I ask myself on repeat, what is being done to source a potential deal or label? Of course, when I wonder & question, I must be realistic to accept it is not easy but it makes you wonder a few things. For example, it was reported she left RCA over a year ago but no news of a deal since whereas other artists like Leona for example have had a much quicker turnaround after departing/being dropped by Syco.

So
- are KWL looking in the right places?
- are KWL doing enough to source a potential deal?
- is there just simply no interest in signing Alexandra?
- If no interest, how does she source interest?

All these factors play into my mind when I wonder. It could be a mix of all as to why no label.

Didn't Ruth and her fall out tho?

This. I don't mind her doing a Beyonce and not saying anything, if she actually DID things that we saw and liked in public. But that isn't happening. To compare, Beverley Knight always shares and mentions what she's doing, regardless of how minor it seems. She actually also responds to individual tweets when she can.

On POINT.

She's got to present a good case for herself, and tbh, sometimes she never really seems to. She's got the talent, but it feels that she lacks the business drive in music. She started out well, but as they say what you do in private shows when the lights are on you in public.

After RCA nothing happened until KWL came along, and that spoke volumes. She was very messy during HOH i.e. 'who knows when the album is out/what my crazy self might do/we don't have a title yet' all smack of seriously horrendous planning. She's got to plan like crazy. Kelly Rowland said the one thing that Beyonce does that many don't, is that she plans everything. Fail to plan, then plan to fail. They say it at school, college and uni. Same applies (in fact moreso) to music.

Tbh, I think her "team" are as much or more accountable for the HOH era as Alexandra. I couldn't help but feel they left her to ruin as who in their right mind would have a young artist coming onto their crucial second album that can help establish you make her executive producer?? I think if anything, it shows how failed she was by those who were much more experienced professionals allowing this to happen. She has obviously made her bad choices too but it's a shared blame and something she has to learn from as part of this tough industry.

To refer to Alex as messy in that era is very easy but I feel those that were employed to devise strategies to help guide and position her didn't exactly shine themselves in glory. Key point, the way Elephant premiere was handled, you cannot attribute blame to Alex there.

Anyways, it's all about looking forward and seeing what's in store over the next few months. Personally speaking, I would devote all time and resources into trying to secure a deal. For all we know, they could've been doing that already but to no avail, unfortunately we just don't know.

However, that would be the priority other than appearances here & there etc. It's back to basic in that sense.

RCA didn't have any money. That was the problem. If she had stayed with Syco we would probably still be waiting for her second album. She couldn't really win either way.

Doubt we'll get any news this year now

I hate having a "what if" attitude but if she was breaking away from Syco, she definitely could've signed to a far better label than RCA. She was at that point one of the biggest British artists around and had a #1 double-platinum under her belt along with 5 top 10's and 3 #1's. If she actually did a bit of research, she could've realised what a bad move signing to RCA would be. Music fans knew so why didn't an artist who is inside the industry? She most probably jumped at any offer she got straight away. Any major label that was away from Simon Cowell and one that was more credible.

I agree that there were better labels available, but given that she was pretty much rejected by the industry and the main radio station refused to play her music I'm not sure she would have been seen as a safe investment.

Not at that point she wasn't, this was before her second release, labels would have seen her as one of the biggest selling female solo artists around, who gets radio support. Alex never had issues with radio until she switched to RCA.

No, even when she was at Syco, Radio 1 had a vendetta against her. They openly slated Broken Heels live on air, and Aled Jones even went as far as saying Start Without You was a joke and that it would never get to #1.

It was subsequently a 2 week #1 hit, holding off Katy's Teenage Dream from the top spot.

Capital had always supported Alex, but RCA messed up big time. The label promised Capital the Elephant premiere, but RCA sent the song to everyone thinking that they wouldn't play it before Capital did. Some internet radio station premiered it before Capital's premiere and Alex has been snubbed by them ever since.

Even the head of Radio 1 specifically named Alex as an artist they wouldn't play in an interview. There was also a backlash against her after she did the judging on x-factor which didn't do her any favours.

I think we can assume that if she had a better offer on the table than RCA she would have taken it.

I think she forced herself out of Syco, but obviously her contract was not fulfilled so she had no choice but to move sideways to another Sony label.

I don't know who made the decision to transfer to RCA, whether it was Alex herself or someone else, that decision ultimately ended her career in the UK.

There's no way any one could have predicted it, but I saw the warning signs as soon as the Elephant music video premiered.

Oh that is interesting, I never realised Radio 1 had always been so against Alexandra, even so she probably could have moved to a better label than RCA, even with the Radio 1 snub wasn't she still the number 1 played singer on radio in 2009 or there abouts?

They only supported Alex for Bad Boys. After that they did a U-Turn and launched some kind of weird campaign against her. I'll never forget the Radio 1 DJs reading out all the bad comments about Broken Heels live on air and effectively laughing at her. Dreadful.

Not 2009, but in 2010 she was. All Night Long and SWY got a lot of airplay, all thanks to Capital and Kiss in London. All Night Long actually hit #1 in the midweeks. 2010 was definitely the peak of her career so far, she was very successful in the UK at that time.

They were planning the US launch that year as well, All Night Long was briefly added to US radio but was quickly taken down.

So as it's been established, she has been through a lot in her time within this industry. It has been quite clear she has had to endure NUMEROUS hurdles of politics that has hindered her potential & ultimately derailed her. You then add into the whole Defoe saga & humiliation - none of us know how much that knocked her back. Her personal & personal life took a beating - so it's no suprise it's taken a while to try & get back on her feet.

I'm not saying Alexandra doesn't have things to learn & improve on, her NR & WDHG ventures clearly show that but when you really sit back & look at it (without knowing the full scope), she has not had it easy.

Anyways, looking forward - while her music isn't doing what she is hoped it would be, she atleast seems in a much happier shape emotionally & the boost the BG stint gave her. She is also in great shape & vocally has been gaining rave reviews over the last few months. Not to mention, her styling has much improved as shown in recent articles. Therefore, there are positive aspects going on right now to be positive about & I'm glad she seems happier. We have all seen in recent time how the background of public figure life can create demons for people to battle, it's good she has a very supportive family that back her to the hills so that will have helped her during that low 2012 period.

Now the BG is done, all I hope is that her team are plotting the next steps which we probably won't see until 2015 IMO. Lets just hope that they will be defining a direction & hopefully securing a deal to kick on. Even if she does venture into threatre, ensure she has a plan that can still enable her music to develop etc. It's a long road back but I suppose we are still here because we believe, as frustrating as it seems.

Maybe a blog would be a good idea to give us a update on how she is doing etc - post BG

If she goes into theatre again, I don't see her returning to music. The UK just isn't here for her, if she has to keep making the same mistakes to realise that then so be it, but it would be a shame if her music career was sacrificed in the process. There's no future for her as an artist in the UK. Look at Jessie J and Rita Ora, both of them have run off to the US because the UK just doesn't support artists in the long term unless they are backed up by international success.

And I agree that she was depressed in 2012, and suffered a lot of problems both behind the scenes and in the media, but that's no excuse for releasing garbage like WDHG.

That song is just embarrassing and shows that she is an artist that desperately needs a label to guide her.

I suppose the difference with Jessie J & Rita is that they have backing both sides of the Atlantic (label etc) and influencial people that have opened doors. We have seen many times KWL are percieved to be influencial people/contacts but yet haven't seen anything to show its significance in terms of a deal.

If I was Alex or on her team - I wouldn't do ANYTHING musically until a deal is secured, I'd place my time & resources in securing a label that can provide contacts, backing & guidance on her music & online presence etc. WDHG has to be the low point of no return.

Whats done is done on that front - as along as she learns going forward then it will prove a minor footnote in a era of wilderness.