The official chart position is #51, that's the placing Leona achieved.

I don't think missing the top 40 twice is something "everyone in this thread would WANT for Alex".

Alex may be out of the commercial scene at the moment, but she maintained a successful run of top 40 singles throughout her career. That's nothing to be sniffed at.

Alex is far better off making a name for herself in the West end to be honest.

With all due respect, you're making it sound like Alex is "out of the commercial scene" through choice and that the success of Renegade and New Rules shouldn't matter as a consequence. That said, Overcome was a huge success - especially for a female artist's début era. 5 top 10s and 1 further top 20 all in the space of 2 years.

Hence why I said "Sales alone"

I think most of us just want her to get a record deal with a big label - maybe something like Island or Def Jam? Since she was dropped or whatever you want to call it. Talent like Alex should be noticed, but instead her personality ruined it. Which is unfair. Her voice is on top form and she should be making music instead of singing in the west end.

She said left both her labels which I can believe. RCA don't have that many successful artist because they are broke so I can imagine them wanting to keep Alex on despite her flopping. I think she's sorted her media personality out now.

Her family did her no favours with the media either. I think Alex must've had a word with them as they seemed to have toned it down.

I want Alex on a label like Def Jam. I think that's always been the perfect label for her. I really do think she could get signed by a big one if she just put the effort in, but she seems happy to be calling the shots, which isn't doing her career any favours.

I believe Alex might have left RCA but not Syco. She would have been on a multi album deal and only could have got out of it if Syco released her like James Arthur or Matt Cardle.

Lol, saying that Alexandra is in a better place than Leona right now is just delusional. I know this is an appreciation thread but lets be honest, Alex propably wont make music ever again while Leona is getting ready to release her 5th album. Its way too soon to call Leona's new era a flop, it has just began.

I don't know if you follow Alex but she released an interview recently which cleared quite a few things up.

I also still believe there was a period in 2013 where she was signed to a label during the time KWL was managing her but for unknown reasons that partnership ended.

Alex is a go-getter, I think if she was really wanting to be a signed artist she would go for it, but sadly she seems disillusioned with the commercial market at the moment.

Yeah. Replacing the star in a hit West End musical is hardly chopped liver. Hope she continues her stage career.

Alex was the very first person they offered the Bodyguard to but she was recording her second album with Syco so turned it down, and Heather Headley took the role. They offered her it twice this time around. Reading between the lines they offered it to Alex who turned it down. They then offered it to Leona who also turned it down. They then went back to Alex and she took it.

The very best singers are to be found in the West End. Most pop singers aren't good enough and couldn't cut it. She will have a far better chance of a fulfilling career there than trying to chase short lived chart success.

If another major label wanted to sign her, I'm sure she would jump at the chance. I'm pretty sure that's what KWL were trying to do. But I don't think any majors were interested. She could've got signed to an independent branch of a major though if she tried.

Like you stargirl I was pretty certain they approached Alex first, and it's obvious they really wanted Alex for the role considering they continued to approach her several times.

That's why I challenged that particular poster to deliver evidence to back up those claims. I received no response to that request. Go figure.

I'm still loving Call Myself A Liar from the original second album. Hopefully some more material from that album leaks over time. I'd love to hear Drink You Down.

Who said she was in a better place than Leona.? Alex is in a great place just now, both personally and professionally. She is happier than she has been in a long time. That has nothing to do with Leona. They are totally unrelated.

She was also recording at Abbey Road Studios recently. So she is making music.

You don't know that.

She had a terrible time at RCA, both professionally and personally, and I think the experience made her seriously wary of major labels.

I don't know what actually went on when she was with KWL, but it's pretty obvious she was signed and circumstances led to her leaving the label and management. In her interview she kept saying that she wanted to be in control and do things on her terms without the pressures a commercial label brings with chart performance etc. Perhaps she just wasn't comfortable with the direction she was heading in.

I think it takes guts and I can only commend her for it. Plus she's come out the other side with a career in West End if she does want to pursue that further.

That's never been Alex's dream though. That's something she's had to do because the public turned against her and people thought her album was awful, then she got dropped.

She auditioned for X Factor to become a popstar! She became a brilliant one with songs like Bad Boys, Start Without You, Broken Heels (still my fave Alex song) and All Night Long. She had to accept the BG role eventually to get some form of income coming in when she wasn't selling anything.
I want Alex to live her dream, and that clearly isn't in the west end.

You clearly don't know much about Alex if you think she isn't living her dream.

And she doesn't need the money. You can read her 'my first million' interview in the financial times last December if you need evidence of that. Seriously, there is so many innaccuracies in your post I don't even know where to start. Like I said it is obvious that you know nothing about Alex.

I think everyone on here would kill for Alex to have a new album coming out in September and her first single to reach #20 in UK Itunes and #119 in US itunes with 0% promo and 0% radio support. I would hate it if Leona stopped making music and accepted a role like Alex did. I am not from UK and I couldn't go to a performance of hers. I hope Alex will be able to make music again one day, she may be happy and in a great place right now but her fans arent!

Elephant went top 3 on the Official UK Chart, and also charted on the US iTunes pre-order chart in the top 20. She also snatched a #1 in Greece with Tonight without ever promoting there or singing the song live.

No one is really that bothered because Alex is happy with what she is doing at the moment and at the end of the day that's all that matters. She's been performing live night after night in London to sold out shows, so the people that want to see Alex are seeing her.

That album may be set for a September release at the moment, but with no successful lead single leading into the album, and Island's very questionable release strategy, hopefully the album comes out sooner rather than later.

It aches me not seeing Alexander on TV or itunes.

Lmao Leona fans flooding this thread instead of promoting their faves new single. Coming for Alex for her FREE ep is so sad. Lmao coming for Alex for not being on TV, Leona's most promising. Tv spot was the John Bishop show. Pipe down!

I wouldn't knock Alex's free EP either. Ain't That Right is better than a lot of the material she recorded whilst still signed. Looking forward to the album and seeing her headline Proms in the Park.

I know that it's not a lot but Say You Love Me cover has now over 100k views on YouTube!
It only shows that this is what she should be doing. That kind of music, with that slayage of vocals!

I think it's possible that Alex has grown to love doing musicals and now sees that as her career or at least part of it. There's this almost reverse snobbery that some people think being a stage star is something shameful. Plenty of people who appear in the West End love what they do and have no desire to be a popstar. Personally, I've been pleasantly surprised how well Alex's performance in The Bodyguard has been received. I was apprehensive after her mediocre attempt at singing On My Own for Children in Need.