From Doctor Who official facebook page:


I wasn't quite sure what to put into the title for it not to be misleading as this isn't very specific.

EDIT: Silly me, should have clicked the link before posting:

I wasn't one of those people that had a problem with the trailer airing at Comic Con, back in July. That far ahead of transmission, it made sense not to air it on TV, or lose the potential impact of it appearing on TV by just sticking it on youtube.

But having said that, the BBC really aren't doing themselves any favours when they try and hype up a couple of 'stings' and a hashtag.

As for the trailer, if it's been 'specially shot', then presumably it's going to be like the trailers were were getting up until season 5, with action not featured in each upcoming series (or in this case, special).

The timing matches up with what is to be expected from the BBC - so after all that worrying, they're starting the teasing on time

Exactly, now the complaints will be about the size/quality of the teasers instead. The trailer complaints will continue for a few more weeks though, and, let's be honest, long after it's released as well (especially since it looks like we're getting a special trailer before any footage is shown.)

This probably will go the same way as the Atlantis promotional campaign did, along with all the complaining ("oh is that it" "I pay my license fee for a 5 second clip" etc etc ) but that's what you're forced to put up with now that there's comment sections on everything and twitter. Despite the complaints from a small faction it's still very effective.

Start out with something small, pique people's curiosity, with Atlantis it was simply it's name and "the legend begins" http://www.youtube.com/watch?v=YZ2Mnohxk1Q, with Doctor Who it seems it's getting its own ident. Then release (very) short teasers over a few weeks, before releasing the trailer (I'd guess mid to late October.)

When is the BBC3 repeat of The Name of the Doctor scheduled? Surely they should have a final version of the trailer by then.

I'd rather they focused all their time on having the trailer done rather than... hashtags... But if it reveals that the 50th is using the Pertwee/McGann logo then I will dance around the room and cook an omelette.

Watch the BBC America version, the old Pertwee/McGann logo is the one they often use, so it might pop up.

That they describe having a trailer for the 50th Anniversary episode as a "surprise" made me chuckle a little given the complaints over the lack of a trailer

The trailer better be available in 3d!!!

In terms of the timing, I agree. But I think announcing the teasing kind of defeats the object. When the trailer's done, sure, let people know when it's going to air, that makes sense.

But a tiny teaser, for me that would have had more impact if I didn't know it was coming. Because on it's own merits it's not really something worth seeing, so it's only real value is in the surprise.

Very much spot on.

I think this is a reverse promotion, in that they've announced the teaser to make Who fans try Atlantis, rather than Atlantis viewers watch Who.

We're getting something at least.

Hey, there were calls for an Atlantis-style promotion. So tiny teasers should please those folk Having it start before the launch of a new series is nothing new, either. Business as usual in the BBC marketing department.

But as posted above, nothing the BBC does to promote the special will appease everyone. So there's little point worrying about it.

ETA: Richard is already here to stir things up in his usual way. Taking what has been announced and presenting it as the complete package, harking back to some bad PR. He's going to need some new material next year.

Funny how we've gone from the Controller of BBC1 claiming 2013 would see a celebration of Doctor Who on the scale of the BBC's Olympics coverage to being grateful for a two second teaser.

OMG! Yay, a hashtag! So excited.....

In all seriousness though, these ident things should be interesting and we'll get the trailer soon enough so I'm fairly happy.

Sure. As I said, I don't have a problem with the way the publicity is being built up. And for the vast majority of people tonight, the teaser will be a surprise. I'm just disappointed the BBC kinda spoiled it for some of us.

But Lii is right, this is probably more about getting Who fans to watch Atlantis, rather than the other way around.

That controller was fired before any Anniversary celebrations could happen. Things could have been very different, so your logic is severely flawed.

LOL. I wouldn't be surprised if this backfires on them, much like the infamous #McDStories hashtag and similar campaigns. There's clearly a large minority of fans who are in complaining mode.

Oh well, let's try to stay positive on here at least. I don't expect much tonight, but I'm glad that the campaign is finally underway.

Yep. If these had just appeared tonight, it would have been a pleasant surprise and they probably (well, possibly!) would have been well received and they'd have done the job in starting to build anticipation.

But by announcing it, the BBC have now set an expectation that it's unlikely the teasers will meet. I suspect there'll be a lot of "Is that it?" comments this evening.

And they won't all be about Atlantis.

Any teasers or mini trailers are good start the build up.

So with there being


Spoilered just in case people haven't looked at the picture at the link.

At last!

What are stings? I am not an expert in TV terminology. And what is a ident? I thought it was simply the thing before a programme starts saying which BBC channel it is. Why would I be excited by something saying BBC One?

The fact that all this time we've been waiting for a trailer and it's only just been filmed... I give up with expectations now, a new hashtag wooo