well i am on twitter and there is nothing there apart from a David Tennent post
hastag savetheday
really lost!
Originally Posted by garbage456:
“well the 2nd teaser was even worse than the 1st”
“well the 2nd teaser was even worse than the 1st”
How was it worse? HARTNELL THEME FOR GOODNESS SAKE. It had something directly connected to the show's past, and that makes it automatically better than the first, in my view.
Originally Posted by Benjamin Sisko:
“How was it worse? HARTNELL THEME FOR GOODNESS SAKE. It had something directly connected to the show's past, and that makes it automatically better than the first, in my view.”
“How was it worse? HARTNELL THEME FOR GOODNESS SAKE. It had something directly connected to the show's past, and that makes it automatically better than the first, in my view.”
er, 1st was a hashtag which has no info in it, the 2nd was a date of transmission which we all know anyway
Originally Posted by garbage456:
“er, 1st was a hashtag which has no info in it, the 2nd was a date of transmission which we all know anyway”
“er, 1st was a hashtag which has no info in it, the 2nd was a date of transmission which we all know anyway”
It's not for us. It's for those - the majority - who don't know...
Originally Posted by sebbie3000:
“It's not for us. It's for those - the majority - who don't know...”
“It's not for us. It's for those - the majority - who don't know...”
First of all there are probably some casual fans who know the next episode is around November because they mentioned the date at the end of the Name of the Doctor. And it is not as if most people will not be aware of the 50th and will therefore miss the episode because of the publicity on the day. So I think reminding people about the date is pointless.
Second they aimed it at doctor who fans as well as casual fans because they wanted that hashtag to be popular and they mentioned it on the doctor who website as well.
Originally Posted by bp2:
“First of all there are probably some casual fans who know the next episode is around November because they mentioned the date at the end of the Name of the Doctor. And it is not as if most people will not be aware of the 50th and will therefore miss the episode because of the publicity on the day. So I think reminding people about the date is pointless.
Second they aimed it at doctor who fans as well as casual fans because they wanted that hashtag to be popular and they mentioned it on the doctor who website as well.”
“First of all there are probably some casual fans who know the next episode is around November because they mentioned the date at the end of the Name of the Doctor. And it is not as if most people will not be aware of the 50th and will therefore miss the episode because of the publicity on the day. So I think reminding people about the date is pointless.
Second they aimed it at doctor who fans as well as casual fans because they wanted that hashtag to be popular and they mentioned it on the doctor who website as well.”
First and foremost, marketing is to make people aware of products/services/goods of all descriptions. Therefore, the role of the #savetheday was to create buzz mostly in those who do not already know about the airdate of the Doctor Who anniversary. This would the overwhelming majority of the television viewing public if you take your view that those who watched TNOTD (and I suspect it would be the majority in any case) = UK pop. of 63million, around 96% have televisions in their homes, TNOTD had a final viewing figure of 7.45million).
The reason it was reported in Doctor Who blogs and websites, and the official Doctor Who BBC website is because it is Doctor Who related. There would be no sense leaving it off the website, as fans are interested in every scrap of news they can get.
As for people not missing it on the day due to the publicity, that is entirely missing the point! The #savetheday thing is the start of the publicity. It's creating an anticipation and a talking point to cement the date in the general population's mind. If you didn't like it, then that's a shame, but simply because you and your friends know about the date doesn't translate to a wider audience necessarily, and campaigns like these tend to be talked about (ergo: could be classed as successful).
Originally Posted by sebbie3000:
“First and foremost, marketing is to make people aware of products/services/goods of all descriptions. Therefore, the role of the #savetheday was to create buzz mostly in those who do not already know about the airdate of the Doctor Who anniversary. This would the overwhelming majority of the television viewing public if you take your view that those who watched TNOTD (and I suspect it would be the majority in any case) = UK pop. of 63million, around 96% have televisions in their homes, TNOTD had a final viewing figure of 7.45million).
The reason it was reported in Doctor Who blogs and websites, and the official Doctor Who BBC website is because it is Doctor Who related. There would be no sense leaving it off the website, as fans are interested in every scrap of news they can get.
As for people not missing it on the day due to the publicity, that is entirely missing the point! The #savetheday thing is the start of the publicity. It's creating an anticipation and a talking point to cement the date in the general population's mind. If you didn't like it, then that's a shame, but simply because you and your friends know about the date doesn't translate to a wider audience necessarily, and campaigns like these tend to be talked about (ergo: could be classed as successful).”
“First and foremost, marketing is to make people aware of products/services/goods of all descriptions. Therefore, the role of the #savetheday was to create buzz mostly in those who do not already know about the airdate of the Doctor Who anniversary. This would the overwhelming majority of the television viewing public if you take your view that those who watched TNOTD (and I suspect it would be the majority in any case) = UK pop. of 63million, around 96% have televisions in their homes, TNOTD had a final viewing figure of 7.45million).
The reason it was reported in Doctor Who blogs and websites, and the official Doctor Who BBC website is because it is Doctor Who related. There would be no sense leaving it off the website, as fans are interested in every scrap of news they can get.
As for people not missing it on the day due to the publicity, that is entirely missing the point! The #savetheday thing is the start of the publicity. It's creating an anticipation and a talking point to cement the date in the general population's mind. If you didn't like it, then that's a shame, but simply because you and your friends know about the date doesn't translate to a wider audience necessarily, and campaigns like these tend to be talked about (ergo: could be classed as successful).”
Most of the 96% of the UK population will not watch the 50th anniversary. I suspect the viewing figure will be around about the 10 million mark for the 50th anniversary. And the people who watched the Name of the Doctor will constitute the majority of the audience.
As for the hash tag we don't even know what it means so how can it possibly create a talking point apart from complaints, comments saying 50th anniversary episode 23rd November or what does this hash tag mean ? And the people who will be talking about it the most are the people who know when the airdate is. Things like TV adverts are better forms of publicity for the show to casual viewers in my opinion (though I am not an expert in TV marketing). Where people can make a guess on whether it is worthwhile viewing. And do casual viewers even care if the episode is talked about two months in advance on twitter? Does it affect their decision to watch the show? Probably not for the majority of them. And nowadays the date doesn't even matter because of BBC I Player. And where did I say anything about the BBC shouldn't be using twitter for advertising shows?
As for the appearance on the doctor who website well it shows they want fans to be involved with the twitter publicity. And an attempt at making some doctor who fans watch Atlantis.
And when did I mention my friends? They certainly don't know the date and the vast majority have no intention on watching Doctor Who.
Originally Posted by bp2:
“Most of the 96% of the UK population will not watch the 50th anniversary. I suspect the viewing figure will be around about the 10 million mark for the 50th anniversary. And the people who watched the Name of the Doctor will constitute the majority of the audience.
As for the hash tag we don't even know what it means so how can it possibly create a talking point apart from complaints, comments saying 50th anniversary episode 23rd November or what does this hash tag mean ? And the people who will be talking about it the most are the people who know when the airdate is. Things like TV adverts are better forms of publicity for the show to casual viewers in my opinion (though I am not an expert in TV marketing). Where people can make a guess on whether it is worthwhile viewing. And do casual viewers even care if the episode is talked about two months in advance on twitter? Does it affect their decision to watch the show? Probably not for the majority of them. And nowadays the date doesn't even matter because of BBC I Player. And where did I say anything about the BBC shouldn't be using twitter for advertising shows?
As for the appearance on the doctor who website well it shows they want fans to be involved with the twitter publicity. And an attempt at making some doctor who fans watch Atlantis.
And when did I mention my friends? They certainly don't know the date and the vast majority have no intention on watching Doctor Who.”
“Most of the 96% of the UK population will not watch the 50th anniversary. I suspect the viewing figure will be around about the 10 million mark for the 50th anniversary. And the people who watched the Name of the Doctor will constitute the majority of the audience.
As for the hash tag we don't even know what it means so how can it possibly create a talking point apart from complaints, comments saying 50th anniversary episode 23rd November or what does this hash tag mean ? And the people who will be talking about it the most are the people who know when the airdate is. Things like TV adverts are better forms of publicity for the show to casual viewers in my opinion (though I am not an expert in TV marketing). Where people can make a guess on whether it is worthwhile viewing. And do casual viewers even care if the episode is talked about two months in advance on twitter? Does it affect their decision to watch the show? Probably not for the majority of them. And nowadays the date doesn't even matter because of BBC I Player. And where did I say anything about the BBC shouldn't be using twitter for advertising shows?
As for the appearance on the doctor who website well it shows they want fans to be involved with the twitter publicity. And an attempt at making some doctor who fans watch Atlantis.
And when did I mention my friends? They certainly don't know the date and the vast majority have no intention on watching Doctor Who.”
You are still not thinking outside of being a fan already. They are causing an intrigue using a mystery campaign. Yes, obviously the fans know the date. But the point of #savethedate was to get people prepared for something - something they might not know much about yet. These forms of advertising have been used to greater levels of success for the past few years. But they are the next level of advertising using social networking. Now people use the hashtag to find out what it is that is trending from people who do know what it is - if they want to. and #savetheday did indeed trend quite successfully, so it worked as it should have done.
Not sure why you mentioned Twitter specifically - I hadn't.
As for mentioning your friends - fair enough, if they aren't watching it. But the way you were categorically stating there is no need to advertise like this made it seem like you knew from first-hand experience that it wasn't needed. And that lead me to believe you were using your immediate group of friends/family as anecdotal evidence. I'm sure you can understand why I might have thought this.
Given that less than six million people watched Atlantis and the majority of them probably also watch Doctor Who, it was hardly reaching out to a wider audience. And I've yet to hear anyone explain what the actual real world effect of "(briefly) trending on Twitter" is.
Originally Posted by sebbie3000:
“You are still not thinking outside of being a fan already. They are causing an intrigue using a mystery campaign. Yes, obviously the fans know the date. But the point of #savethedate was to get people prepared for something - something they might not know much about yet. These forms of advertising have been used to greater levels of success for the past few years. But they are the next level of advertising using social networking. Now people use the hashtag to find out what it is that is trending from people who do know what it is - if they want to. and #savetheday did indeed trend quite successfully, so it worked as it should have done.
Not sure why you mentioned Twitter specifically - I hadn't.
As for mentioning your friends - fair enough, if they aren't watching it. But the way you were categorically stating there is no need to advertise like this made it seem like you knew from first-hand experience that it wasn't needed. And that lead me to believe you were using your immediate group of friends/family as anecdotal evidence. I'm sure you can understand why I might have thought this.”
“You are still not thinking outside of being a fan already. They are causing an intrigue using a mystery campaign. Yes, obviously the fans know the date. But the point of #savethedate was to get people prepared for something - something they might not know much about yet. These forms of advertising have been used to greater levels of success for the past few years. But they are the next level of advertising using social networking. Now people use the hashtag to find out what it is that is trending from people who do know what it is - if they want to. and #savetheday did indeed trend quite successfully, so it worked as it should have done.
Not sure why you mentioned Twitter specifically - I hadn't.
As for mentioning your friends - fair enough, if they aren't watching it. But the way you were categorically stating there is no need to advertise like this made it seem like you knew from first-hand experience that it wasn't needed. And that lead me to believe you were using your immediate group of friends/family as anecdotal evidence. I'm sure you can understand why I might have thought this.”
Hash Tags are used on twitter. I didn't know they were used anywhere else. And you say it has trended but other people said it did trend but little activity occurred soon after. I can see how making people wonder what a hash tag means may generate more interest but most of the people wondering what it means will be the fans.
I have never said there is no use advertising on twitter. I said TV adverts would be better form of advertising to attract casual viewers in my opinion.
Originally Posted by bp2:
“Hash Tags are used on twitter. I didn't know they were used anywhere else. And you say it has trended but other people said it did trend but little activity occurred soon after. I can see how making people wonder what a hash tag means may generate more interest but most of the people wondering what it means will be the fans.
I have never said there is no use advertising on twitter. I said TV adverts would be better form of advertising to attract casual viewers in my opinion.”
“Hash Tags are used on twitter. I didn't know they were used anywhere else. And you say it has trended but other people said it did trend but little activity occurred soon after. I can see how making people wonder what a hash tag means may generate more interest but most of the people wondering what it means will be the fans.
I have never said there is no use advertising on twitter. I said TV adverts would be better form of advertising to attract casual viewers in my opinion.”
Hashtags are used on a number of social media not just twitter. According to wikipedia, the websites that support hashtags are:
Diaspora software and social network
Facebook (since 2013)
FriendFeed (since 2009)
Gawker Media websites
Google+
Kickstarter (2012–present, to be used in projects)
Orkut[11]
Sina Weibo
Tout
Tumblr
Twitter (since 2009)
VK
Vine
Originally Posted by bp2:
“Hash Tags are used on twitter. I didn't know they were used anywhere else.”
“Hash Tags are used on twitter. I didn't know they were used anywhere else.”
Facebook also adopted hashtags a little while ago, though I don't know how widely adopted they are. With twitter, as is sometimes forgotten, their use actually began with users and then twitter itself made the practise a part of their platform.
Originally Posted by Richard_Watson:
“And I've yet to hear anyone explain what the actual real world effect of "(briefly) trending on Twitter" is.”
“And I've yet to hear anyone explain what the actual real world effect of "(briefly) trending on Twitter" is.”
I'll give it a go!
First, to explain hashtags....
So, with twitter even if you don't use it you're probably aware that you can follow users. A lot of the public image of that is people follow celebs, but it can also be a lot more specialised. You might follow professionals in your industry, scientists, sports people or politicians etc.
A hashtag is instead a way of following a conversation or a topic, and you'll get tweets from anyone using that hashtag whether you follow them or not.
Twitter doesn't have much depth to it itself, but it works well for realtime events. In particular, a large amount of the traffic on twitter concerns either TV or news events, and users either congregate like a flock towards a particular hashtag they've generated themselves, or as is common now a TV program might suggest one. You may have seen this on a lot of BBC programs (question time for example).
Originally Posted by Richard_Watson:
“And I've yet to hear anyone explain what the actual real world effect of "(briefly) trending on Twitter" is.”
“And I've yet to hear anyone explain what the actual real world effect of "(briefly) trending on Twitter" is.”
Part two....
So what's the benefit of (briefly) trending. Well, if it turns out to be brief, very little!
Basically, the BBC have suggested a hashtag for users to use, and they hope they will now all go off and talk about how great the anniversary will be using it. There was a short spike of activity after the stings themselves, which faded away pretty quickly.
You can see how it's trending here
http://www.hashtags.org/analytics/savetheday/
Most doctor who chatter happens on the very literal #doctorwho, see that usage here
http://www.hashtags.org/analytics/doctorwho/
Trying to tell twitter users what to do, can have all the success of cat herding. Sometimes they just completely ignore the hashtag they've been asked to use and the majority of traffic will stay on something they've come up with themselves.
I'll say it's unusual to launch a campaign with just the hashtag, it's usually used with the trailer or something else to give people something to talk about. Well just have to see how it develops over the next few weeks once the various teasers and trailers arrive.
