Originally Posted by Demolished Man:
“It's actually a newspaper competition originally called Lobby Lud - the paper would print a secret phrase and a description, then send out a reporter to a holiday town. You had to be carrying a copy of the paper, repeat the phrase, and then end the statement with 'You are Lobby Lud and I claim my five pounds!' if you recognised the reporter in order to win.
There's a variation of it as part of the plot of Brighton Rock, the 1947 film of which stared a young Richard Attenborough and a young... well, younger, but looking exactly the same as he always did... William Hartnell.
Beware, though, that if you recognise David Tennant, he is unlikely to reward you with £5. The chap's a Scot, you know...”
Yeah, I've read that before somewhere. I'm not sure anyone actually knows when it was first used in satire or whether it caught on immediately as a general catchphrase.
I suspect it did, it's just part of the British vocab now, much like "does what it says on the tin". As I mentioned, it's long been used in Private Eye and they certainly didn't invent its use as a punchline.
And thanks to the Internet, it's become a bit of a global thing as well, probably with lots of people confused why they are meant to say five pounds rather than dollars.
I actually completely understand MeddlingMonkey if he was sick of the sight of it, overusing meme's and catchphrases can be pretty tedious. I hate seeing the Ronseal thing in product reviews. But of course acting grumpy was an open invite for us to use it even more