Originally Posted by Robbie01:
“'Two Tribes' was released in a ridiculous number of formats and editions and it is no wonder it was number 1 for 9 weeks and sold well over a million copies when at one stage there seemed to be a new 12" version being released each week. I imagine a fair number of people bought the single on multiple formats. It was available on cassette, plain 7", picture disc 7" and a variety of mixes on a number of 12" singles.
ZTT, their label, really were the innovators of multi-format marketing. 'Relax' was available in at least 8 different versions (again a cassette version, 7", 12", remix 12" and picture disc 7" and 12") and for 'Two Tribes' I've counted at least 11. And that's before you take into account that sometimes the same edition of their singles (especially 'Relax') were issued in more than one picture sleeve. With 'The Power Of Love' ZTT seemed to calm down to a more sensible 7 versions...”
“'Two Tribes' was released in a ridiculous number of formats and editions and it is no wonder it was number 1 for 9 weeks and sold well over a million copies when at one stage there seemed to be a new 12" version being released each week. I imagine a fair number of people bought the single on multiple formats. It was available on cassette, plain 7", picture disc 7" and a variety of mixes on a number of 12" singles.
ZTT, their label, really were the innovators of multi-format marketing. 'Relax' was available in at least 8 different versions (again a cassette version, 7", 12", remix 12" and picture disc 7" and 12") and for 'Two Tribes' I've counted at least 11. And that's before you take into account that sometimes the same edition of their singles (especially 'Relax') were issued in more than one picture sleeve. With 'The Power Of Love' ZTT seemed to calm down to a more sensible 7 versions...”
Not so long ago I paid for and downloaded one of the 12" versions I'd originally bought and the single all over again. I'm not normally such a sucker like that either!
Right then, I need to go off to that "Growing Fears Of World War 3" thread chat in the general discussion section, where I have already mentioned 1984 and Two Tribes in passing!





