Originally Posted by Mr_X_123:
“Have you ever heard Madonna live? She'd be laughed off by DS on the X Factor. That doesn't mean she's talentless it just means she has her own style.
Thing is that in the real world it isn't about who has the biggest voice.
Actually the main differentiator is about who has the best craft and ability to write songs and create their own niche.”
Actually, I have.

When she began, she was admittedly not very good. In later years, her voice was solid.
After her initial success, she began working on training her voice, and improved a great deal.
In pop, nope, not about the best voice. That is left to classical, soul, jazz and other genres where a "big" and/or technically great voice counts for a lot.
Madonna is primarily an entertainer, and she knows it. A driven, determined, very intelligent and shrewd one.
Abi is young, so maybe she will grow as an artist/entertainer. She is talented, no argument there, but she doesn't at this point stand out in any way from a horde of young neo-folk singers much like her.