Originally Posted by little-monster:
“Scream - 360k”
“Scream - 360k”
Might be disappointing if you take a one-dimensional view and only consider the overnight rating, but...
- it's a scripted show with a young audience, that's a recipe for high consolidated & catch up ratings. Many of these shows add close to 100% of their overnight audience through these sources. Live TV is falling behind catchup viewings with young audiences & fanbases.
- it's available on Netflix (in the UK, and other providers globally) right after its MTV broadcast. This opens up an international audience and gives people even less of an incentive to watch at the initial time of broadcast.
- it gets a buzz going on social media and has a large fandom. The most recent episode was trending globally on Twitter I believe.
- it's the only classy show MTV has, in the endless wave of repetitive pop videos and teenage pregnancy documentaries. Scream is the only show providing MTV with credibility do they'd be silly to ditch it.
#RenewMTVScream #ScreamSeason3 #ScreamTeam



