Originally Posted by NoEntry2k:
“Someone can correct me if I’m wrong, but I think the +7 ratings also include ‘on-demand’ viewers – which do generate advertising revenue (but not as much as traditional broadcast advertising revenue). So the +7 ratings do have some value.
As you’ve said, DVR viewers have very little advertising revenue value as it’s generally assumed viewers simply skip through the commercials. Although things like product placement do provide DVR viewers with some value to the networks.”
“Someone can correct me if I’m wrong, but I think the +7 ratings also include ‘on-demand’ viewers – which do generate advertising revenue (but not as much as traditional broadcast advertising revenue). So the +7 ratings do have some value.
As you’ve said, DVR viewers have very little advertising revenue value as it’s generally assumed viewers simply skip through the commercials. Although things like product placement do provide DVR viewers with some value to the networks.”
The whole DVR system is rather interesting




