Originally Posted by NoEntry2k:
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Yes, I think CBS will be hyping up Letterman’s final shows, hoping for a boost in their late night ratings (if not their primetime ratings too). Plus they will be hyping up James Corden’s new Late Late Show in March too. There’s lots of potential buzz to generate for CBS in terms of late night over the next 9 months. But they need it, their late night ratings are miles behind NBC right now, practically compared to The Tonight Show starring Jimmy Fallon.
And personally I’d love to see a primetime special with highlights of Letterman’s 30+ years in late night television. It would probably be a ratings success, and cheap to produce too.
What will be interesting though is seeing how CBS are going to try and hold an audience over the summer gap between Letterman and Colbert, and how this will affect Corden’s new show too. There’s a big risk they will just be sending even more viewers over the NBC at 11:30pm.”
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Yes, I think CBS will be hyping up Letterman’s final shows, hoping for a boost in their late night ratings (if not their primetime ratings too). Plus they will be hyping up James Corden’s new Late Late Show in March too. There’s lots of potential buzz to generate for CBS in terms of late night over the next 9 months. But they need it, their late night ratings are miles behind NBC right now, practically compared to The Tonight Show starring Jimmy Fallon.
And personally I’d love to see a primetime special with highlights of Letterman’s 30+ years in late night television. It would probably be a ratings success, and cheap to produce too.
What will be interesting though is seeing how CBS are going to try and hold an audience over the summer gap between Letterman and Colbert, and how this will affect Corden’s new show too. There’s a big risk they will just be sending even more viewers over the NBC at 11:30pm.”
I think the last Letterman show will be a highly rated show, maybe not as high as Leno's last Tonight Shows but I wouldn't rule out 10m or so. I do wonder who they'll get as guests, I imagine Leno will be asked but I imagine he won't on the final show and Colbert is a cert as well.
CBS is in a tricky situation, The Late Late Show has a two months gap but they are filling that with guest hosts and The Talk, they can't do guest hosts since The Ed Sullivan will be out for refurbishments. My guess is that it's a mix of repeats of comedies and late night specials of The Talk, The Price is Right etc





