I think CBS who are trying to broaden their programming and lower the median age of the channel thought Supergirl could be the show that brings in a younger audience but it doesn't fit into the CBS branding whereas where it on ABC or FOX, it would have fared better. I wonder if Supergirl will get the full backorder or if they'll give it maybe 3-4 episodes and replace it with either comedies or Rush Hour.

Supergirl's ratings decline does make me think that the decision to put the new Star Trek series on CBS All Access rather than CBS itself was a correct decision. CBS will make money from it through international sales and create new revenue streams as well.

Given the success NBC has had with The Blacklist and Blindspot, you wonder why CBS aren't going for this type of shows, it's has procedural element but with an ongoing arc.

It is of course worth remembering that for every Blacklist or Blindspot there's a Player.

CBS also have a bad history with more serialised shows so I'm not surprised they've been shy the pull the trigger on that. Its worth noting that none of the other networks have really pulled the trigger on this either. Its a very difficult genre to get right.

I would say they have that already with Person Of Interest but that is coming to an end soon. I think procedurals are better when they are not suffocated with an on going arc in every episode. It defeats the point of it being a procedural. But sadly that is the trend.

http://www.spoilertv.com/2015/11/rat...mber-2015.html

The Librarians - 1.98 million
Homeland - 1.35 million
The Royals - 840k
The Leftovers - 600k
The Affair - 790k
The Walking Dead 12,87 million (rolls eyes)
Into The Badlands - 6.39 million

More to follow

So Supergirl fell again - though only by 6% . So looks to be starting to stabilise.

1.8 and 7.87 million seems not too bad.

It will need to stop around here if it is going to get a proper back order I expect.

http://www.spoilertv.com/2015/11/rat...mber-2015.html
A great debut for Chicago Med.

Supergirl rose, it got 1.7 last week

Total viewers down 6% though so in UK terms it fell and US terms it went up - which I always forget counts more than it does here!

Either way it stabilised which is good news for a back order presumably.

http://www.spoilertv.com/2015/11/rat...mber-2015.html

Adults 18-49 doesn't mean a thing here. Adults 18-49 is the only measure looked at by networks in the US. Total viewers don't count.

I know this is the case but I still just find it so strange. Surely total viewers is equally if not more important than adults 18-49. People aged outside that group still are hooked in my advertisements and still purchase stuff. It's just weird that a show in the US can be watched by a really decent amount but still get cancelled for a low 18-49 rating.

In the words of Meja "it's all about the money money money..."

Don't they have rich retired folk over there then? In the UK it must be a great audience to sell to as they are usually in watching TV and have the money to spend on stuff they see advertised.

The US model seems old fashioned in today's changing world where over 50s are increasing in number faster than other groups due to spiralling longevity.

Well I guess the businesses doing the advertising don't see it that way otherwise I am sure they would alter their demands.

I think whether it's right or wrong advertisers see adults aged 18 - 49 as more receptive to advertising and to different products.

If the US based their shows fate on ratings and not demo's, we would see many different shows on the air.

Yes they do, and if a programme skews to the 50+ age group then an advertiser trying to target that age group will obviously be attracted to it, more than a programme with a good 18-49 demo.
But the problem is that this is the minority of advertisers. Most advertisers want the 18-49 demo (rightly or wrongly) and that’s why the 18-49 demo is the important one.

In other words, programme with a high 50+ demo will still get advertisers, but nowhere near as many as the 18-49 demo. And that’s why it’s the 18-49 demo the networks care about.

http://www.spoilertv.com/2015/11/rat...mber-2015.html
Murder rises.. Grey's trumphs as the highest rated drama that night. I heard CBS was pre empted tonight so expect adjustments for CBS shows. This will be the third week in the row that Mom has been affected by adjustments. Will it be another season low for Mom?

http://www.spoilertv.com/2015/11/fox...d-ratings.html
This is very interesting.

Finally. A network dragging itself into the C21st, lol. I don't think it will be lonG before all the others follow. It might also help FOX do away with its reputation of dumping shows willy-nilly based on half-baked viewer information.

Thanks, LM.

So why does that logic not apply in the UK then? Can there be so much cultural difference between the US and UK that it causes advertising to dictate what goes to air in one but (at least not so much() not in the other?

What about other major countries do they rate by demo or total viewers?

Just curious as to which model is viewed the one to follow on a global scale.

Commercial stations in the UK rate by social class.

http://www.barb.co.uk/resources/barb.../glossary?_s=4


The primary broadcaster in the UK is the BBC which is licence-funded so ratings are irrelevant to them.

Most of the world measures total viewers. I believe with the advent of DVR's and Streaming etc, this is going to change big time. What we end up with, who knows?

It's not just because many Fox shows are doing extremely poorly in the Live+SD ratings then?