Originally Posted by saladfingers81:
“Sigh. We are all going round in circles here it seems. Again I have never expected blanket coverage. I understand how this stuff works. But in my opinion we could and should have had more so far than stamps and airport cybermen and hash tags. I don't doubt what we will get is incredible. The build up hasn't been. For me (underlined a thousand times. Me. Not everyone)
If I was to summarize what I would have liked?
-A tiny teaser after the Christmas episode. Just very subtle. No footage. Maybe just a montage of the doctors and 'coming November 2013'.
- A slightly more detailed teaser after the season seven finale
- Comic Con trailer released online within a month of it being shown there
- Stings beginning early September on TV
- Early October- a specially produced trailer placing the anniversary into the wider history of the show-possibly similar to what we have coming soon
- A classic episode from each Doctor on BBC2 Saturday or Sunday evenings leading right up to the anniversary weekend
- A two part documentary. Part 1. Classic Who. 2. New Who. Interviews with all the main players and genuine fans. No z list celebrities allowed.
- A month of actual trailers increasing in length and detail each week. First just quick flashes and dialogue. Then some clips. Then finally in the last two weeks full blown epic action movie style trailers.
Just some of this would've made it feel more of an event. We are fast approaching November. When I was whinging about the comic con thing back in the summer I was told to be patient. Its all part of a plan. Here we are. Still waiting.”
See that's all well good and would be fantastic for us as fans, the problem is that you don't make trailers for fans. You make them for everyone else except fans.
We are all going to watch it anyway, regardless of what they do to promote it, so their target is bringing the general public in.
However the general public would very quickly burn out with a solid month worth of trailers and a full years worth of specials, documentaries, re-runs on BBC One/BBC Two and it would actually start hurting the show. People get fed up easily with over saturation.
I agree they have underplayed BBC3 and BBC4 though, that would be prime for re-running episodes and features, classic or new series. We never know though, we are still over a month away, they might use these in the weeks leading up to the special.
The bigger picture is that the BBC need to play to the wider audience to build the viewership, which is exactly what they are doing, marketing wise they are being very clever drip feeding it rather than letting everything all out before the episode, they just need to build it up now.
I think it also doesn't hurt to remember that for the 30th and 40th we had nothing at all in the way of new serious content and that we would have been thrilled with just one episode planned. More will always be welcome but let's be thankful for what we have now when we look back at what situation we could be in.