Regarding IAC, the ratings are strong but direct comparisons have to be amended slightly as I think last years launch show ran on Monday. There was a drop of about 2 million for Tuesdays show which is not always a strong slot for ITV.Sunday at 9.00 would attract a good audience as it was the launch show and Monday at 9.00 is always strong when ITV have the right programme.This year the Beeb dont have as many stumbling blocks to throw in the way of IAC so it could have a steadier ride.
I still think the stronger showing of X Factor and potentially IAC has something to do with their target audiences reluctance to spend money and go out in these skint times.
Oh and I wonder what percentage of the IAC audience watch because Ant and Dec present?
I still think the stronger showing of X Factor and potentially IAC has something to do with their target audiences reluctance to spend money and go out in these skint times.
Oh and I wonder what percentage of the IAC audience watch because Ant and Dec present?





