Originally Posted by C14E:
“The weekend entertainment idea went well for the first half of 2008.”
More like the first
quarter of 2008

! After Dancing on Ice, it's pretty much been a struggle for ITV1 on Sundays, bar a few weeks. Roll back 18 months, and Sundays was the one night that ITV was guaranteed to dominate in the ratings all year round. Now, it's failing. Yes, next Q1 ITV will once again dominate with Dancing on Ice, but then after it will be a struggle just like this year unless they change things.
Also I don't buy the whole "entertainment weekend" thing. After Dancing on Ice ended, all the usual suspects were put on the majority of Sundays - Heartbeat, The Royal, Poirot, Lewis, Midsomer Murders, Foyle. While some are arguably good shows, they're not the light entertainment shows ITV were promising for Sundays. And the few light entertainment shows they have actually commisioned have been quite poor- Britannia High, For One Night Only.
This is unlikely to happen, but I'd like to see the soaps back on Sundays between 7-8pm. At least they will add some stability to ITV's Sunday night schedule.
And moving onto Dancing on Ice, I acknowledge that it got record ratings on the Sunday night this year. But let's not forget that it left a very weak Saturday night schedule that got comprehensively beaten by BBC1. Is it really worth getting rid of the soaps from Sunday nights completely for 13 weeks of magnificent ratings and then mediocrity- hmmm, not in my opinion. Why don't ITV make use of both Saturday and Sunday for DOI (like Strictly). Have the performance show on Saturday from 7.30pm as a focal point of ITV's Saturday nights in Q1. This will help the shows around it. And then on Sundays have a results show at 8-9pm (runtime is same as Strictly).
Once DOI ends, just have Heartbeat in the 8pm slot in a long run and then The Royal, etc. It might mean ITV conceding defeat to their promised "Entertainment Weekend" idea, but at least they'll bring back some solid ratings on Sundays.
Just some of my thoughts about ITV's Sunday night situation.