Happy New Year all.
For me 2009 is a crunch year for both Emmerdale and Big Brother, with the latter's test coming tomorrow with CBB's Launch Night.
Emmerdale made a recovery in the final week on 2008, with decent Monday's figures. It needs to hold up against The One Show when it returns - will it manage it? I think so.
The soaps as a whole will be interesting this year. If Coronation Street still has a schedule of double episodes on Monday and Friday come next Christmas I'll eat my hat. I also wonder whether 2009 will also be the year where EastEnders is placed in on Wednesday's as well - especially with the football moving on ITV1 leaving a tempter to BBC1 to produce competition.
As for Drama's - nothing is more key then ITV1's new programmes this year. After the disastrous revamp of 2008, more is required from the new one's out this year. I expect the crime dramas and Demons to do reasonably well - but am concerned for them outside that. I think The Bill may be placed in the 8pm slot on Tuesday from May to make way for football.
For BBC1, the same old stuff is working fine. I wonder how tempted they are to make Waterloo Road into an all round programme though, like Holby City and Casualty. The school year often covers that kind of time frame, and the holiday weeks could explore individuals more. I wouldn't be surprised to see them also trying for another police drama like Holby Blue.
For comedy - I think Mock the Week will move from BBC2 to BBC1, which'll be risky considering the content at times, but should be rewarding. That and Have I Got News For You can work in tandem, covering the panel show angle for most of the year. The biggest issue is the sitcom position, which Coronation Street has dominated on Friday's now. I can see them possibly airing at 8.30pm on Wednesday's: especially if EastEnders is broadcast on that night too.
ITV1 have had a reasonable year by their standards with Benidorm being a sleeper hit to join Harry Hill's TV Burp. You've Been Framed has also done well. I don't think they'll explore the sitcom route anymore - indeed, I think comedy's will be very much ignored for most of the year bar the three mentioned and possibly It'll Be Alright on the Night.
Reality TV - Astoundingly the RTV fight starts tomorrow with Celebrity Big Brother's launch night. This'll be make or break for BB as a franchise, and I think the Laucnh will need at least 6m viewers to be seen as sustainable. BB10 could be the last.
BBC1 have a new show coming up for Eurovision, but ITV1 have challenged it with a reasonable Saturday night schedule. I think this'll bring in around 5m viewers a show, but not startling figures, and the winner will be nothing short of a disaster.
Considering Dancing On Ice managed 5m+ against EastEnders on Christmas Day it appears the popularity is still there. I can't see it hitting the heights of 2008 for some reason - indeed, I think last year could've been the peak for RTV shows in general, and 2009 will result in a plateau of ratings: not terrible but not as strong as last year. I think DoI, The X Factor and Britain's Got Talent will keep the same basic format, but ITV1 must be tempted to pull the live shows across consectutive weekend's to maximise impact. I can see that happening.
Strictly Come Dancing, for me, will be where the most change takes place. I'll be surprised if both Bruce and Tess remain as hosts, and if the judging panel remains the same. I think the show will have a revamp this year, but it may not necessarily be a good thing. I can see the show causing problems for BBC1 for a little time to come.
EDIT: Ach damn, forgot Sport!
I can see the F1 gaining around 1m extra being on BBC1, especially with the Australia race becoming a night race IIRC, so it'll be aired at a more suitable time for the European audience. I think it'll average around 4/4.5m a race for the majority of the season.
I believe the England football matches will rate better for ITV1 as time goes on. People just have to get used to the new format. Setanta is going to have issues if rating's remain the same, however, for their England matches and I can see them selling their rights either back to the FA or to Sky due to public pressure.
The Championship'll probably be aired Sunday morning's after the MOTD repeat for next season. It'll get standard ratings, nothing spectacular. Match of the Day will also keep a consistent audience IMO. Much more interesting is the FA Cup, now on ITV1. The last time the broadcaster bought the rights the figures dropped. Going for the Saturday teatime kick off that BBC used should boost them though, especially with a good opening match in Preston v Liverpool (with the Gerrard saga ongoing) and relatively weak opposition.
The Boat Race, and Grand National will be as consistent as ever, with the former returning to BBC1 after a break with ITV1. I don't understand why BBC scrapped the 'Grandstand' umbrella for Saturday afternoon's, though, so am wondering whether we may see a return for it.
As for the Cricket - expect a skyrocket for the repeats on Five with it being Ashes year once again.