Originally Posted by TheSloth:
“We've been here before.
Apple have traditionally been key innovators and getting a desirable innovative product out as the first standout example of its genre is what they do.
Although not strictly the first, the Apple Lisa and Macintosh were the first commercially successful GUI based personal computers. At a price. Along came Microsoft who did it cheaper (helped by no hardware tie-in and thereby competition) and Apple were left to focus on a niche market.
This repeated itself with the iPod. A revolutionary interface and great design brought the music player to the attention of the masses but soon competitors did it cheaper with less control over content and hardware. Apple did better here keeoing decent market share but the advent of the smartphone meant the dedicated music player market stalled a bit.
So on to the iPhone. Again, not the first but the UI was simple, the design was good and smartphones were suddenly an accessory rather than an uber phone for geeks.
”
When did Apple last genuinely innovate, rather than just buy some others companies tech and refine it (ie. let others do the hard work)? Probably the Newton (which was pretty darned funky).
The iPod was a couple of years after other devices, so Apple had a chance to learn from the mistakes of others.
Apple are excellent on industrial design, and have by far and away the best marketing in the industry. These are the main reasons behind their success.
As for mentioning "Apple" and "less control over content" in the same sentence, please don't make me laugh. They really only want you to buy content from their own controlled sources.
And the iPhone is still more of a fashion accessory ....