On the other hand one could say that with the lowest penetration of smatphone users they have the most potential for revenue growth. If you have 90% of your customers already using smart phones there is far less opportunity to increase revenues from exiatingh customers and the costly business is acquiring customers from competitors. The real strength of O2 appears to be in the brand as it continues to increase its customer base despite cutthroat competition.
O2 don't count Tesco Mobile numbers in their figures nor does EE count Virgin Mobile. I expect most other MVNOs are counted separately also.
O2 don't count Tesco Mobile numbers in their figures nor does EE count Virgin Mobile. I expect most other MVNOs are counted separately also.




