Pretty sure Celebrity Big Brother likes the celebrities to be a surprise on the first night. So Matt wouldn't be announcing that a few months in advance.

TBH I don't know anything about BB, I haven't watched it in years, although I read something somewhere they were announcing the names before the launch. Probably way off the mark though, usually am.
But as we know Matts tweets could mean absolutely anything

Matt Cardle ‏@mattcardle 4h4 hours ago
Can't wait to share the news of my summer plan!! 😝 I’ll drop another clue over the weekend !! 😊 XX

Well whatever it is, he sure seems very happy and excited about it.

Wonder how big the clue will be - if there will be any chance of guessing from it! Monday seems a long way away!

It will feel like a very long weekend- some people on Twitter are going to struggle to be patient. It could be album related, new single etc. but the "fun/scary" makes it sound like some sort of new experience.

He's certainly enjoying drawing it out, whatever it is! Sounds like it will keep him occupied throughout most of the summer...

That's the impression I get - and if not single/album promotion, then what? I don't think he would be as excited if were a string of festival appearances, which was what last summer was all about - plus umpteen holidays of course.

Fond memories of last summer's little fishy shorts. Whatever it is has a lot to live up to!

these ones, you mean? they certainly brightened up my summer...

https://pbs.twimg.com/media/BvQzFBUCIAA9lra.jpg

Yes, on close examination I can confirm they are indeed the fishies I meant.

I hadn't thought of anything like BB! Personally I'd like him to stick to "if I'm not singing I'm not here" but it could be a TV thing of a different sort. Who knows, it sounds like something different anyway, very intriguing!

Maybe USA promotions ? ?

I have a feeling that it's not related to the album - but I can't imagine it isn't music related in some form or other. The "scary" bit is intriguing- it may be something totally different to his usual comfort zone.

Was it a lengthy close examination??

I've seen a couple of people suggest musical theatre - a possibility I suppose as Mel C may have opened his eyes to it as something worth trying at least...

It was quite lengthy yes

Oooh now this does sound interesting, the excitement builds

Nichola Lindsay Doe @NicholaDoe
· 24m 24 minutes ago
@mattcardle I hope your fans have got lots of money...they're going to need it over the summer!!!! 😜


Nichola Lindsay Doe
Actress
London, United KingdomPerforming Arts
Current
The Shaftesbury Theatre
Experience...Box Office Assistant Manager

September 2004 – Present (10 years 9 months)
Education
The Poor School

The plot thickens ! !
She also tweeted a reply back to Matt about Tuesday being the day for news, can't find it now.

Then again it could a totally innocent comment

Omg! Theatre?!

I can remember an interview where he said he had spoken to Mel about doing musical theatre, and she had given him a lot of positive points about it, and he didn't rule it out as something he would consider for the future - maybe he is is going to give it a go. It would certainly be a new experience.

I remember one where they asked him if he'd ever do it and he kind of said never say never but Mel cut in saying it wasn't really his thing. So I'm surprised if that's a what it is but far better than Big Brother! I'm just wondering whatever it is if he'll be pushing the album back.

She's just said this in reply to someone @NicholaDoe: @chocolatefairy2 I can't say sorry, but it should make all Matt fans v happy...as long as they can get to London during the Summer/Autumn!
I wonder if he'll be doing Once, he went to see it a couple of times duing Ronan Keating's run.

Once has finished

She's kind of given the game away, lol.

Oh yeah, forgot about that.