Apparently he's got a 70k watch and can't tell the time. Does he need educated or is he really a fake. He does seem he's becoming really thick or pretending to play dumb.

I don't think he's either. He knows what he's doing.

If you look back at the history of entertainment lots of people have made a good living by adopting this persona.

Playing the "lovable eejit" card is a sure fire way to do very on shows like I'm A Celeb and Big Brother

He is very clever and playing the thick card is a winning tactic, it worked for the late Jade Goody, Brian Belo and many others.

The biggest crime today, it would seem, is being a 'snob' (educated).

Well financially, he's way better off than a lot of us on DS will ever be (assuming he doesn't pee it all away).

So perhaps the question is are we thick/stupid for our life choices?

Just shows you that a living can be made based on teeth and fake tan.

Both.

Joey is acting the part of looking stupid and thick hoping it will endear him to the public...On the other hand the public are not acting stupid or thick they bloody are if they are going to vote him the winner.

Derek Acorah's ghosts are more real than this berk.

Seems most of the" appearing thick" reality people have the same Management,

i seriously doubt he is 'very clever', but for sure he plays up to and exaggerates the dumbness.

His stupidity is a big, fat, transparent act.

Agree with most of this...

http://www.mirror.co.uk/tv/tv-review...-least-2806234

He is professionally thick.

If he is intelligent then he's clearly the greatest actor on TV .

I think he is what we would have known as a simpleton in my day.

The kid is dim.

Yeah.

Tim , Tim , nice but dim

Joey Essex is stupidly thick.

I find it very hard to believe that he can't tell the time on an analogue watch. If I'm wrong, fair enough. But I'd say he was trying to live up to the Joey Essex is thick image.

Neither. He's doing what his agent told him to do before he went in in order to maximise screen time but making an absolute meal of it.

The trouble with Essex is, whilst he's not quite so lamentably stupid that as a grown man he cannot tell the time without major assistance, he does lack the brainpower required to fool the viewers convincingly and/or in a remotely endearing way.

That entire segment was just cringeworthy television. I feel sorry for those connected with him more than anything. It can't be much fun watching an entire episode of something from behind a cushion.

You'd like to think that by playing the "thicko" card so badly he's ruined any chance he might of had of winning, but with predominantly teenage girls voting I'm not going to hold my breath.

I dont think he is Thick or stupid i just think he is an utter fake TBH.

I do not belive he is thick its all a act.He owns and runs his own business ,

Also the head games he played with Sam Faiers recently on towie are not signs of a thick person far from it.

He seems very switched on and how to play it.

In answer to the original question posed by the OP

YES

The man has made a career off pretending to be stupid and dressing like a pillock. He's a genius.