I agree with Dancc, he is doing what his Agent said, am sure he has same one as Amy Childs, think her name is Clair, she has most of the Divs on her books, including Nicola Mclane

Annoying little toad is what he is. And yes he is thick and slimey

Joey used to be part of CAN (Claire Powell's agency), but no longer.

He makes Sam Dingle from Emmerdale look intellectual. Thick as the proverbial.

He seems an endearing nice guy who wouldn't harm a fly but surely he is hamming up his dumbness. This is a guy who has his own business. His renowned stupidity is a gift according to Holly Willoughby. Oh and he wears a watch on his ankle too.

Joey on Celebrity Juice getting the pee taken out of him.

http://www.youtube.com/watch?v=Cn4QBoexWtM

http://www.youtube.com/watch?v=wx6mPBCMgPM