I can see why the bookies have priced him that short. Let's be honest, it's been The Joey Essex Show for at least two or three episodes now. But what that price doesn't take into account is a growing anti feeling from viewers who can see through his tedious act (let's be honest, it's not hard!) and don't find it remotely entertaining to watch, especially when it's being forced down our throats at full pelt.
Don't get me wrong, the inescapable bore Essex is nailed on to go close but because he hasn't quite nailed his default mode "thick reality TV contestant" and is letting his guard slip with increasingly ludicrous examples of his supposed inadequacies I fancy him to be beaten by Kian right at the death. And even though I'm not particularly fussed about Kian either way, it will be a very sweet moment and I'll probably let out a cheer.
His best hope is that the producers ease off the gas a little bit, do the unthinkable and show us some of the others, giving him a chance to blend into the background a bit where his potential to irritate is somewhat less, only to ramp up his screen time with some favourable edits nearer to the final.
But pigs will fly before Essex doesn't dominate an episode and he's all set up tomorrow to be the task hero once again. 4/6 you say ? Take him on with Kian.