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Famous songs you first knew as mangled Advertising jingles
Kodaz
27-11-2013
As a kid, did anyone have the experience of becoming familiar with a well-known song through its use in shamelessly bastardised form for a TV advert? This seemed to be really common with 60s songs during the 1980s, but not so much these days(?)

(See mine below for what I mean.)

List yours here... but only if that was the first time you remember hearing that song. Bonus points if you still remember the mangled form better, or at least think of it when you hear the song!

Here are mine, complete with video links. (*)


Manfred Mann's "5-4-3-2-1" as, er... "5-4-3-2-1", used to advertise the chocolate biscuit of the same name. Title remains the same, but I'm blooming sure the original didn't go "Chew chew chew the caramel toffee in 5-4-3-2-1" (and yeah, I *did* remember that line like it was yesterday). Pretty sure most people growing up in the early 80s heard it there first, it seemed to be a permanent fixture.

"Cool Jerk" as "Do the Dip" to advertise KP Choc Dips. I thought these looked pretty cool as a kid, and had them a few times, but they're not really something I'd buy as an adult. Which begs the question- who they were marketing to with that 60s pastiche? Baby boomer adults, or kids not even old enough to remember disco (i.e. me!)

Little Eva's "Locomotion" as "Do the Shell Promotion". (Yeah, I know this is also well-known as a Kylie song now, but that ad came out a year or two before she covered it.)

"Big Bad John" became "Big Bad Dom[estos]"

I'm sure there are more if I think about them...

(*) I'm still not entirely convinced if it's a good thing that I can easily access and provide links to what should be a hazy, half-remembered memory from 25+ years ago in service of some stupid thread about advert and music nostalgia.
afcbfan
27-11-2013
First one that sprang to mind was:

Cadbury's Roses: http://www.youtube.com/watch?v=GCkKbcmnugI

borrowing from The Scaffold: http://www.youtube.com/watch?v=LzMvGUip_PA
mrkite77
27-11-2013
The worst case of taking a song and turning it into an Advertising Jingle is this:

This song:
of Montreal - Wraith Pinned to the Mists
turned into this horribleness:
Outback Steakhouse


However, the *best* has got to be this Starbucks ad.
Kodaz
28-11-2013
Originally Posted by afcbfan:
“First one that sprang to mind was:

Cadbury's Roses: http://www.youtube.com/watch?v=GCkKbcmnugI

borrowing from The Scaffold: http://www.youtube.com/watch?v=LzMvGUip_PA”

Yep- think that the Roses ad was the first place I heard that one too.

Originally Posted by mrkite77:
“The worst case of taking a song and turning it into an Advertising Jingle is this:

This song:
of Montreal - Wraith Pinned to the Mists
turned into this horribleness:
Outback Steakhouse


However, the *best* has got to be this Starbucks ad.”

The Eye of the Tiger one is horrid, I agree, but were those *really* the first time you'd heard those songs? They look quite recent...
SuperAPJ
29-11-2013
Eye of the TIger will always make me think of Frosties!
lulu25
29-11-2013
Just one Cornetto,
give it to me,
delicious ice-cream, of Italy,
creamy vanilla and choco dream,
Give me a Cornetto,
from Wall's ice cream.

Actually a very famous Opera song Ol Sole Mio- I didn't know this until years later!
LaVieEnRose
29-11-2013
Originally Posted by lulu25:
“Just one Cornetto,
give it to me,
delicious ice-cream, of Italy,
creamy vanilla and choco dream,
Give me a Cornetto,
from Wall's ice cream.

Actually a very famous Opera song Ol Sole Mio- I didn't know this until years later!”

Me too!
Plus the Elvis song It's Now Or Never steals the same melody, so I thought that's where the Cornetto tune came from
twingle
29-11-2013
The coco cola advert, I'd like to teach the world to sing originally by the new seekers

http://www.youtube.com/watch?v=m1NeogMh1JI
Janey B
29-11-2013
The Nimble bread advert

http://www.youtube.com/watch?v=NopAq6tUHVk
mialicious
29-11-2013
The sweet - blockbuster (blockbuster video)
Kodaz
29-11-2013
Originally Posted by lulu25:
“Just one Cornetto”

Yeah, first place I heard it as well! I've never been on a gondola ride, but if I did I'd insist on taking a Cornetto with me.

Originally Posted by twingle:
“The coco cola advert, I'd like to teach the world to sing originally by the new seekers”

As far as I know, the ad came first for that, then was redone as a full-length song.

Another one...

Californian.... er, Caledonian Girls... heard this Obviously-not-the-Beach-Boys version first. (The ad itself doesn't ring any bells, but the jingle does).

And...

"Take good care of yourself, you belong to me" which I first heard as "Take good care of your teeth, brush with Mentadent P".

Surprisingly, though I'd heard the original since, it was only when I was looking it up just now that I realised the original song *wasn't* called "You belong to me" (that's the name of a different song) but "Button up your Overcoat."
Renegade Master
30-11-2013
Babylon Zoo
Blondie X
30-11-2013
Originally Posted by Renegade Master:
“Babylon Zoo”

Loved that advert but really hated the song when it was released. I was expecting some sort of dance track as the ad only used the 'spaceman, spaceman' bit of the song
Kodaz
30-11-2013
Originally Posted by Renegade Master:
“Babylon Zoo”

Yeah, they didn't really mangle that one for the advert, though- they used a pre-existing remix, and they didn't change the lyrics to "Levis / I always wanted you to buy me some Levis / Two for a tenner now!" Also, it's not like anyone had heard it before the ad (or would ever had heard it) either, so they weren't exactly exploiting a famous song!

That said, it was quite surprising that- despite having used the speeded up remix in the ad- they got everyone to buy the single with the much slower and heavier original (albeit with a snatch of the remix plastered on at the start).

Anyone remember lead singer Jas Mann (*) hyping up the band and implying they were going to do great things and be huge...

(*) I'd always assumed Babylon Zoo *was* basically just an alias of Jas Mann, but according to Wikipedia there were other members too. Apparently.
Helbrown
30-11-2013
I used to love this on the Brutus Jeans ad...

http://www.youtube.com/watch?v=vwGlhKcEBjY
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