Originally Posted by Thine Wonk:
“It's a shame they couldn't all agree, but then they never do. Good on EE, Vodafone, Three and Virgin though, shame O2 didn't just sign up. it is really an in or out thing, not something that needs a lot of debate.”
Well it's not like EE Vodafone Three or Virgin voluntarily did anything good for the customer.
As mentioned above, all providers are being forced to do this by the regulator. They're just dressing it up in some fluffy marketing blurb when reality it is being enforced on them and they would end up getting fined if they didn't. Same as the whole roaming charges shenanigans - "We're reducing roaming charges so everyone can feel comfortable using their phone on holiday!" - no, the EU regulator is forcing you to reduce roaming charges so people don't feel ripped off.
O2 will be doing the same thing, because they are subject to the same rules.