I suffer with IBS so can't have too much fibre in my diet as it leaves me in a lot of pain so my choice is white bread, no bread or agony. This is why I eat white bread, I wish shops would understand that wholemeal isn't the healthiest option for everyone. I dread when out with family/friends and they suggest grabbing a sandwich for lunch, as I know my only option will be a cheese sandwich. I look longingly at all the different fillings wishing just for once one of them will be in white bread. Waitrose seems to be the worst they don't seem to do any sandwiches with white bread.