Winston produced it, he was out there when they filmed it. I think the directors work for his company.

Love it, love it love it. Makes no sense, but hilarious. Also so nice to see all 5 getting into it.

Yes - Fulwell 73. Ben Winston and the two Turner brothers are all partners in it.

Whilst I appreciate Zayn is VERY popular with most of you girls on here..and understandably so..

Isn't Louis just the SEXIEST guy you've EVER set your eyes on?? Or is that just me? NON of my friends or infact anybody seems to think so.

Let's hope the vid keeps SMG in the top 20 these next few weeks to the run up to the album...LOVE YOU LOUIS SEX GOD...

Err we're not all girls.

Oops. Sorry BOYS and girls X

I agree especially in this video, he looks lush.

Haha, have you seen that picture?

https://twitter.com/Fiiiloooooo/stat...63161275760640

Video effect on itunes:

UK: SMG up to #8 from #12 before the video
US: up from #30 (or 29) to #17.

Anyone seen Greg on Twitter recently? His latest tweet... https://twitter.com/Greghoran87/stat...81895891038210

He is a first class public moaner...
I feel for Niall to have a brother who seems to think that social media is the most appropriate way to vent his furstrations concerning his private life -no idea if they are warranted, but it is so unclassy & immature to do that.
If Greg has a problem with Niall, he should take it up to him in private & if they actually don't get along that well, they don't have to be close. A lot of siblings aren't that close & it's just life.

This tweet is of the same kind: https://twitter.com/Greghoran87/stat...07940005371904

What a stupid thing to tweet!!! Beats anything tweeted by Liam or Louis by a mile! How old is he, 27?!? Love the replies to his tweet though, not a single person agreeing with him, everybody saying "call him yourself" or "stop whining" etc.

Chart news: Unfortunately, SMG is out of the top 10 in its second week (#11, same as in Friday's midweeks). Video effect too late, I think. Especially as they've had a streaming disadvantage... They've started the week at #30 on Spotify and slowly climbed to #13 by today. Compare that to Sam Smith (#10 in the official charts) whose song has been more or less around #10 on Spotify all week.
As there are not too many new releases this week, plus some from last week going down in the charts or having the same streaming situation as SMG had a few weeks ago (barely top 50 on Spotify), I'm optimistic for a re-entry into the top 10 next Sunday

Edit: Just came across the separate lists for streaming and downloads last week. It is indeed as I'd suspected: SMG was #8 on sales (http://www.officialcharts.com/singles-sales-chart/), but #24 on streams (http://www.officialcharts.com/offici...reaming-chart/), whereas Sam Smith for example was #12 on sales and #6 on streams, giving him #10 overall...

I do agree with you he is quite self indulgent, but we don't know for sure it's about Niall. We're just assuming it is. It could be about his mum, Dad, or even his wife!

It'll be about Niall, Greg's been telling his 'gregettes' that he has a great wife and son and he doesn't need to work because the 'Theo coins' are making him so much money. He's complained about Niall and how tough his life is for a while now, I was a bit surprised to see him at Niall's birthday before i saw he'd brought Theo. I wonder if he had dreams of stardom himself and then his little bro became a big celeb.

Harry has tweeted that the boys have broken the 24 hour Vevo record for Steal My Girl though there has been no official confirmation from Vevo yet.
The boys will also be appearing and performing at the AMAs next month.

Strange tweet by Harry... I really doubt they broke the record... The count stands at a little over 10 million now, 3 days after the release of the video. Can't believe the numbers can be so far off!

Chart news: I looks more and more likely that SMG is going to spend another week in the top 10 in the UK, it's up to #11 on Spotify and even #6 on itunes!

It's unlikely that the record was broken, I agree...

You're right it was about Niall.

http://www.dailymail.co.uk/tvshowbiz/article-2809239/Greg-Horan-hits-One-Direction-brother-Niall-Twitter-lack-contact.html

He tweeted on Saturday asking why Niall hadn't been to see Theo. Then deleted it. This morning he claimed he'd been hacked.

He's so weird... Some other tweets he sent out today:
https://twitter.com/Greghoran87/stat...95361562554368
https://twitter.com/Greghoran87/stat...60642095886336

He even tweeted a picture of the football table with Derby on top, begging Directioners to pray for Derby to be promoted at the end of the season (https://twitter.com/Greghoran87/stat...95944756604928). How strange is that?!? I'd give my brother a big dressing down if he was behaving like that... Especially since he's about 6 years older!

You're right there. I'm glad Niall seems completely different to him. Literally they seem like opposites with Niall being pretty positive compared to moaning old Greg!

Sounds like he is permanently drunk. Lol!

Some people on twitter calling him "bipolar"... Not the most out of place description...

well you know my previous views on Greg and his fame whoring with the coin!!! What on earth!! and charging fans for the privilege

I am not surprised Niall is ashamed to be associated with him. Wonder what their father thinks about it. The man who wouldn't take a penny from his famous son!

Their parents must be mortified Greg's acting like this, he has no respect for any of them. I can see why they weren't close growing up, imagine having THAT for a blood relative. I'm glad he's got an older brother who actually will look out for him in Zayn.

Three weeks today til FOUR release! And less than that til it leaks! lol. I'm interested to see what numbers Taylor does to gauge how well the big names do in this harsh album sales market. She's done a lot of promo to compensate, the boys should start soon. Harry was filming something on a ice rink in London and Niall's back from Ireland for this booking signing tomorrow. I'm annoyed I didn't try to get tickets but I probably wouldn't have succeeded.

Any bets on Harry's 2014 girlfriend? I can't think who could follow Taylor Swift and a Kardashian...