I haven't seen a genuine independent review yet, so it's a bit early to suggest its the best value around.
In this life, I've generally found that you get what you pay for. It may be that this is fine as a present for the kids, but not something you'd want as your main tablet to use every day.
It's no good just looking at the specs, you have to consider the life of the product and the satisfaction you will get out of using it on a daily basis. If you're unlucky and get a faulty product, how much hassle will there be in getting it replaced ? Price is only one consideration, the peace of mind you get from buying a quality product from a reliable supplier is difficult to put a price on.