Originally Posted by SamuelW:
“What do you mean? MBB was in the 22.35-23.05 slot for all of its first series, with the same News at Ten lead-in for all episodes and the ratings rose organically throughout:
Episode 1: 2.8m
Episode 2: 3.2m
Episode 3: 3.5m
Episode 4: 3.9m
Episode 5: 3.9m
Episode 6: 4.1m
Vicious went the other way (overnights):
Episode 1: 5.5m
Episode 2: 3.5m
Episode 3: 2.7m
Episode 4: 2.6m
Episode 5: 2.4m
Episode 6: 2.8m (vs BBC1 PSB documentary)”
You've conveniently ignored the slot Vicious was in. Much more competitive, and you've said yourself, comedies can organically grow more outside of primetime and build an audience.
Originally Posted by Dancc:
“Scarily it might yet see the light of day in primetime. An episode of Celebrity Wedding Planner will be shown first at 3:05am on New Year's Day, and then repeated on Monday 6th January at 10pm. A few one-off celeb-led docs that are yet to air in primetime will also be shown there.
Not really sure what Five are playing at here. Maybe they are using that 3am slot to test stuff out, they only claimed it back from Supercasino recently. But the sample must be too tiny to be able to come to any meaningful conclusions about how said programming might perform in primetime, so I don't get the point of it.”
Originally Posted by Ambassador:
“According to the production company it's 2 one off slots ahead of prime time debut this year”
Wow, I didn't realise that! Really odd, and strange to be honest.