In America, Christmas Day draws big crowds at the cinemas. It's the same as Boxing Day releases here. Nonetheless, that is really low for the Documentary. The screen average is also low as well. Opening at number 14 is also embarrassing. The fact that it was playing at less locations to begin with really says a lot. Fans are starting to move on.

This really is the right time for him to fade in my view, but he'll pull of a Beyonce next Xmas, I'm sure of it

1D have at least another two albums left in them, I could see them sell their sixth by 2016 then getting around the 55 Million mark in sales, more than Take That, Westlife and *NSYNC have sold

They will reach 55 million FAR earlier... They sold 35 million records in 2 years basically (September 2011 - autumn 2013), now they're at more than 40 million. So if the third album era is as successful as the first two, they will be at over 50 million in autumn 2014 already!

It's just that not too many people will be interested in him by then

His new movie didn't even gross 2.5 million after 2 days (not even 50% of the production costs!)... Where's his fanbase gone?!