So, even though ITV does brilliantly in Primetime, their all day shares doesn't look pleasing:

BBC One - 21.9%
ITV1 - 18.3%
BBC Two - 8.7%
Channel 4* - 7.9%
five - 3.7%

* = inc +1

So, despite having great ratings in primetime, their all-day share is 3.6% below BBC One's.

Lewis - 2008 Series Ratings
Ep 1 - 24/02 - 8,014,000 (35.40%)
Ep 2 - 01/03 - 7,732,000 (35.03%)
Ep 3 - 08/03 - 7,451,000 (32.90%)
Ep 4 - 16/03 - 7,959,000 (34.50%)

I think Lewis will be lower than this by a good million for this series. Lewis had not much opposition last year, if you remember BBC One screened The Last Enemy against it which flopped big time, but this year they have a good 5m ratings banker to go up against. I also think from episodes 2 onwards for this series it'll only get about 6m, it won't have a 9m viewership lead-in, and it will be shunted an hour earlier which will in both cases I think hurt it's ratings, so I expect to see a ratings decrease.

As a result (and as a result of other factors which I don't need to go into) ITV1's Sunday share will be lower and possibly plumment. I won't be surprised to see an ITV1 Sunday share of under 15 percent in two weeks time based on the fact that they can't even break the 20 percent barrier with 3 hours of nearly 8 million viewers, I'm certain the share will plumment and I won't be surprised if BBC One get Sunday shares of 25, maybe near 30 percent.

Which given that they are pulling spend from off peak to bolster peak is hardly surprising news is it?

ITV isn't after winning all day share for the sake of it. They want to maximise their SOCI.

Cheers Is higher than i was expecting!

It had a spectacular trailer - worthy of a blockbuster movie with some of the images featured. I'm watching tonight's repeat (or I'll catch it on iPlayer)

That audience is as good as BBC1 has been getting for its Wednesday night wildlife shows.

What's the logical endgame though, to shut down for a few hours during the day?

K

No, just to show repeats & low cost bought in shows.

Btw back to STV. They filled the gap from the FA matches by showing Lewis repeats in part. Now they wont show new episodes. How does that work?

SOCI?

http://www.attentional.com/news_item.php?id=63

K

Share of Commercial Impacts - the number of people watching a full 30 second ad.

ITV have been getting better at maximising this recently by placing more ad time in high rating shows such as DOI and running ad free in certain hours.

Its also easier to maximise SOCI by trying to generate a few big hit shows rather than spreading your spend more equally across the full day when you may pull in share but off a relatively low total available tv audience.

DOI is also a good target due to the fact it is not an obvious choice for timeshifting; viewers tend to prefer watching such a show live and subsequently are more likely to see the ads.

I agree. Owing to where I live, I can vouch that there is nothing more frustrating than being unable to watch one of your favourite programmes at the same time as the rest of the country, due to regional output.

I have a satellite receiver now, and in years gone by, I would watch shaky network broadcasts through the back of an aerial, rather than watching low-budget, low-quality condescending regional drivel.

I can see Law and Order possibly near 7m tonight as there is mediocre competition - Rogue Traders fans maybe caught off as its on a Monday, so I can only see that getting 3.5/4m, while for whatever reason Channel 4 made a late scheduling change, which could dent their audience a little.

L&O deserves it. One of the best things on TV right now.

Totally agree Agent F, Am really loving this series, although i can't see it going as high as 7m, i do hope the ratings continue to increase!

Yeah, but the BSI* numpties strike again in starting No 1 Ladies 45 mins into ITV's African soap opera and against the DOI results. Madness! Means it was only going to get whatever Lark Rise bequeathed it when the pilot did exceptionally well with 6.6m I recall.

Presumably they wanted it to get a one week head start on Looo-iss but I think they've wasted a good show with duff scheduling.

(* - BBC Scheduling Idiots, for those who've forgotten. I do have a go at the BBC sometimes, you know...)


That's astonishing!

Is he mad? Or a BBC Scotland double agent?

He's not got any high profile BBC figures in his family, by any chance, has he...?

True. Although you're more likely to criticise the BBC for scheduling Hole In The Wall half an hour early than for commissioning it in the first place.

I can't see the problem with harmless Saturday teatime family fun like Dale's Hole.

There were some bizarre criticisms on here about it - most notably the one slagging it off on the basis that if it had been on ITV, it would have got 1m viewers but because it was on BBC1 it became a hit show with over 5m. :yawn:

It was supposed to be on later in the year, but was moved up to coincide with the Anthony Minghella Festival which was on this weekend.

I feel this is where viewer's attitudes to channels have a massive effect.

In the past, ITV and BBC1 have made programmes like this. If it's on ITV, it's seen as 'crap', 'cheap', 'tacky'.

E.g. Celebrity Wrestling

But if it's on BBC1, it's seen as 'harmless fun'

E.g. Hole in the Wall

That's how I see it anyway.

Sunday US Ratings (in brief):

Desperate Housewives was comfortably back over 14 million.*

Celebrity Apprentice lost 20% of the 18-49 demo from last week.

The 2 hour premiere of Kings on NBC went horribly, the lowest scripted premiere of the season for the network. It lost viewers across the 2 hours finishing just over 5 million.

FOX did well in the demo with its animated shows but with Hole In The Wall barely passing 2 million, it was dragged down well behind its rivals.

*

http://tvbythenumbers.com/2009/03/16...ps-crown/14602

Thanks for the US ratings, I do find it strange that a show like The Unit manages to beat B&S but looks likely to be axed. Both Cold Case and WaT are rumoured to be facing the axe although I guess it is scare tactics by CBS to get Warner Bros to cut the license fee for the two shows.

Without a Trace should make it. It's 18-49 ratings are 92% of the CBS average which was the rough guide cut off point for renewal last series. Cold Case is slightly lower and it might go but I can't see them cancelling both. The bosses are indicating they won't have many slots open for the new season.

WAT always seemed to do better on Thursdays at 10pm. They moved it to Sundays 2 years ago then moved it back to Thursdays. Perhaps switch it with Eleventh Hour?

Also on Friday, Dollhouse recovered to 4.3m viewers after a sharp plunge the previous week to 3.5m. I wonder why the US networks don't try something new for Fridays. Why not try a panel show (which are pretty cheap as well)?

TBH, I think Eleventh Hour is more likely to get axed as it's retention out of CSI is pretty awful though with it being a Bruckheimer production, it chances are roughly the same as WaT and Cold Case.

Flashpoint is doing so-so but it airs on a Friday and it is cheap since it's a Canadian import, I reckon it could be saved for midseason since CBS has already picked another Canadian show The Bridge.

I think you have a point there and it is something ITV have been fighting against since they started.

Well, not really, because look at something like Gladiators, which was a massive hit and everyone accepted it as just mainstream entertainment. When the Beeb ripped it off, with Happy Families, it was a huge flop and everyone complained that it was cheap and derivative.

Same with all the crappy BBC quizzes of the eighties and nineties like Big Break, they used to get massive amounts of vitriol - because ITV used to do light entertainment with a load of swagger and money and the Beeb's versions were always cheap and tacky.

Celebrity Wrestling wasn't slagged off because it was on ITV, it was slagged off because it was crap. When ITV do quality entertainment - like Takeaway and X Factor - it's a hit and gets good reviews. Unfortunately, most of their entertainment shows now are crap.